NRL club Canterbury-Bankstown Bulldogs' new on-field apparel partnership with Canterbury International offers a strong alignment with the club's strategy to embrace its league heritage and return to the original Canterbury Bankstown name, says general manager of marketing and commercial operations, Dirk Melton.Read more
Optus has been announced as the presenting sponsor of Cirque du Soleil's 2011 Saltimbanco tour, the fourth consecutive Cirque du Soleil tour sponsored by the telco.Read more
Melbourne motor dealership, Audi Penfold Burwood has become the official vehicle partner of the 2011 Australian GT Championship through its Penfold Audi Sport brand.Read more
Just weeks after coming under new ownership, A-League club Newcastle Jets has announced an interim shirt sponsorship deal with local charity, Hunter Medical Research Institute (HMRI).Read more
The NSW Rugby League's new full-time State of Origin coach will play an integral role in adding value for the team's sponsors, says general manager Geoff Carr.Read more
Wyong Shire Council has signed a $100,000 shorts sponsorship deal with A-League club Central Coast Mariners.Read more
Transport and logistics company, Viking Group, has renewed its naming rights sponsorship of the Australian Superbike Championship for the 2011 season.Read more
Supercheap Auto's sponsorship of the Bathurst 1000 V8 Supercars race has been a proven sales generator for the retailer, chief operating officer David Ajala said as the company signed up for another four years.Read more
HSBC Bank Australia has appointed Vic Wolff, formerly of ING Direct, as head of marketing.Read more
Professional services firm Deloitte has announced a major sponsorship deal with Australia's premier equestrian event.Read more
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