Blues Origin sponsorship will not be discounted: NRL Tuesday, 01 Feb 2011 09:27pm The NRL's decision to go public about the difficulties it is having securing a major sponsor for the NSW Blues Origin team will not devalue the property, says marketing & commercial director, Paul Kind. Read more
iiNet to provide technology backbone for Perth 2011 Tuesday, 01 Feb 2011 07:29pm Internet company, iiNet, has become the telecommunications partner and a silver sponsor of the Perth 2011 ISAF Sailing World Championships which will be held in Perth in December. Read more
Canadian Club sponsors Sydney Mardi Gras and Playground Weekender Tuesday, 01 Feb 2011 06:21pm Whisky brand Canadian Club has increased its entertainment sponsorship portfolio by becoming a major sponsor of the Sydney Gay and Lesbian Mardi Gras and the annual music festival, Playground Weekender. Read more
Virgin Mobile expands festival sponsorships Monday, 31 Jan 2011 09:41pm Mobile phone company, Virgin Mobile has expanded its music sponsorship portfolio by becoming a sponsor of the St Jerome's Laneway Festival to be held in Brisbane, Melbourne, Sydney and Perth in February. Read more
Suzuki renews Melbourne Storm sponsorship, more to come Monday, 31 Jan 2011 08:54pm Suzuki Australia has renewed its sponsorship of the Melbourne Storm NRL club and will remain its sleeve sponsor for the next three years. Read more
Telstra to stream Australian netball online Monday, 31 Jan 2011 06:13pm Telstra has become a major sponsor of Netball Australia in a deal that will see the telco broadcast major netball games through its BigPond media streaming service. Read more
Greg Inglis becomes ANZ Stadium ambassador Friday, 28 Jan 2011 09:52pm South Sydney Rabbitohs recruit Greg Inglis will play a key part in fan interaction at ANZ Stadium after he agreed to become one of the venue's ambassadors. Read more
Disney Pixar leveraging supercars deal to promote movie sequel Friday, 28 Jan 2011 09:50pm The V8 Supercars says its new partnership with Disney Pixar International will continue the sport's evolution into an entertainment activity for the whole family. Read more
Crowe's "passion for success" bags Star City sponsorship deal Friday, 28 Jan 2011 09:39pm Star City Casino has signed on as the South Sydney Rabbitohs' major home corporate partner for the next three seasons, in a deal intended to boost the casino's profile as a total entertainment destination. Read more
EnergyAustralia to end partnership with Knights Thursday, 27 Jan 2011 10:07pm EnergyAustralia will part ways with the Newcastle Knights at the end of this season with the NRL club no longer able to sell stadium naming rights. Read more