Pepsi Max livery set to polarise V8 Supercars fans: M&C Saatchi Thursday, 27 Jan 2011 08:43pm Pepsi Max today unveiled a wild new livery for its 2011 Kelly Racing V8 Supercar sponsorship, the brand's first major partnership in the Australian market. Read more
Volvo signs $1 million Reds sponsorship Thursday, 27 Jan 2011 06:27pm Volvo has become a sponsor of the Queensland Reds Super Rugby franchise and will receive branding on the players' sleeve as part of the three-year deal. Read more
St George Bank upgrades Reds sponsorship Tuesday, 25 Jan 2011 08:45pm St George Bank has expanded its partnership with the Queensland Reds Super Rugby franchise, becoming the principal naming rights sponsor for the year in a deal believed to be worth close to $1 million. Read more
Clive Peeters forges new links with Richmond AFL club Tuesday, 25 Jan 2011 08:45pm Electrical appliance and whitegoods retailer Clive Peeters has emerged from its restructure to become a major partner of the Richmond AFL club, securing the shorts sponsorship for the next three years. Read more
Reed Constructions renews Manly Sea Eagles shorts deal Tuesday, 25 Jan 2011 04:58pm Reed Construction has renewed its sponsorship of the Manly Sea Eagles NRL club for a further year. Read more
Perth Glory signs new shorts sponsor Monday, 24 Jan 2011 08:31pm Perth-based funds manager, Komodo Capital, has become a major sponsor of the Perth Glory A-League club. Read more
ROCKSTAR Energy Drinks enters V8 Supercars through Toll Racing deal Monday, 24 Jan 2011 08:22pm V8 Supercar team, Walkinshaw Racing has announced three new sponsorship deals for the Toll Holden Racing Team, including a major deal with ROCKSTAR Energy Drinks. Read more
Fosters deal trumps Lion Nathan at Suncorp Monday, 24 Jan 2011 08:22pm Foster's Group, through its brewing division Carlton and United Breweries (CUB), has become a sponsor and pourage partner of the Queensland Reds Super Rugby franchise in a deal that will override Lion Nathan's pourage rights at Suncorp Stadium. Read more
Panthers finalise five-year stadium deal Monday, 24 Jan 2011 08:20pm NRL club Penrith Panthers has officially announced Centrebet as the new naming rights sponsor of Penrith Stadium, formerly known as CUA Stadium Penrith. Read more
Western Bulldogs unmoved by wristband controversy Friday, 21 Jan 2011 07:18pm Holographic wristband company, Power Balance's recent admission of misleading and deceptive conduct is of little concern to AFL club Western Bulldogs, which announced a match ball sponsorship with the firm just days before it was taken to task by Australia's consumer watchdog. Read more
