New naming rights sponsor for the Australian Wooden Boat Festival, Tasmanian company MyState Financial, will bring solo round-the world sailor Jessica Watson to the February 2011 event.Read more
Tool manufacturer Sidchrome has become a major sponsor of drag racing's Team Bray Racing, signing a three-year deal.Read more
Toyota has renewed its naming rights sponsorship of the Toyota Cup junior rugby league competition for a further two years.Read more
Public sector organisations have emerged among the top three contributing sponsors to tournament golf, according to a new report by KPMG's golf advisory practice.Read more
Holden has once again renewed its sponsorship of the Holden Scramble amateur teams golf event, which the company says has sold "thousands of cars" over a 20-year period.Read more
Retailer Target has ended a 15 year sponsorship of the Geelong AFL club and will redirect the money into community programs.Read more
Scott Bicycles has become the bicycle and helmet sponsor of cycling team Pegasus Sports in a multi-year deal starting in 2011.Read more
Wesfarmers-owned hardware retailer, Bunnings has signed a unique sponsorship deal with Cricket Australia that will see it receive naming rights of the new format one-day domestic series for the next five years.Read more
Chinese petroleum and chemicals company, Sinopec has become a major sponsor of the V8 Supercars iconic Bathurst 1000 race.Read more
Sponsorship from betting agencies is set to take a hit following the likely announcement of a betting scandal involving NRL players.Read more
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