Centrebet negotiating Penrith Panther NRL stadium deal Monday, 17 Jan 2011 08:12pm Corporate Bookmaker Centrebet is set to significantly increase its NRL sponsorship portfolio through a stadium naming rights sponsorship deal with the Penrith Panthers. Read more
Jetstar sponsors Women’s Tennis Association in Asia Pacific Monday, 17 Jan 2011 08:09pm Qantas's budget airline, Jetstar, has become the official airline of the Women's Tennis Association (WTA) and its tournaments in the Asia Pacific region. Read more
Sponsorship spending up 5.2% to $48.7 billion globally: IEG Monday, 17 Jan 2011 05:30pm Spending on sponsorship is expected to rise 5.2% to a global figure of $48.7 billion, according to new forecasting by US sponsorship research company IEG. Read more
Sponsorship reshuffle has St Kilda in the market for major partner Friday, 17 Dec 2010 04:31pm AFL club St Kilda has gone to market for a major sponsor following the transition of window and door manufacturer JELD-WEN to sponsor the club's coaching staff. Read more
Western Bulldogs signs new match ball sponsor Friday, 17 Dec 2010 04:30pm AFL club Western Bulldogs has signed performance wrist bands company, Power Balance, as its new match ball sponsor. Read more
Tourism Noosa seeking "postcard exposure" through Ironman deal Friday, 17 Dec 2010 04:22pm Tourism Noosa says its sponsorship of the Coolum and Noosa Ironman events will promote both destinations across Australia and into key international markets including New Zealand and Asia. Read more
Merry Christmas from Sponsorship News Friday, 17 Dec 2010 03:57pm The team at Australian Sponsorship News wishes you a Merry Christmas and a Happy New Year. Read more
Adelaide United locks in naming rights sponsor Thursday, 16 Dec 2010 09:16pm South Australian brewer Coopers has signed on as Adelaide United's front of shirt sponsor for the remainder of the current A-League season. Read more
Mackay Stadium naming rights on the market soon Thursday, 16 Dec 2010 08:58pm Mackay Stadium has appointed consultancy Brand Ambassadors to market the far north Queensland stadium's naming rights ahead of its anticipated completion in April next year. Read more
An "eBay-style" auction for sponsorship? Thursday, 16 Dec 2010 06:50pm A UK company is launching an international online auction platform for buying and selling corporate sponsorship and brand promotion opportunities. Read more