Queensland Rail bullish about Masters cricket deal Wednesday, 17 Nov 2010 08:45pm Queensland Rail will contribute $200,000 this year for naming rights sponsorship of the Bulls Masters promotional cricket organisation, comprised of former Queensland Bulls players. Read more
V8s retain national footprint with Tasmanian deal Wednesday, 17 Nov 2010 08:42pm V8 Supercars Australia has signed a $1.7 million contract with the Tasmanian Government to support the Symmons Plains round of the championship, in a move that will ensure the event retains national coverage for its sponsors. Read more
Pepsi to give maximum kick to Ford Performance Racing in 2011? Tuesday, 16 Nov 2010 10:01pm Neither party will confirm it, but fizzy drink purveyor Pepsi is understood to be close to striking a deal for its Pepsi Max brand to enter the V8 Supercars arena via a major deal with Ford Performance Racing. Read more
Qantas renews Aust GP deal and reviews leveraging arrangements Tuesday, 16 Nov 2010 09:59pm Qantas has confirmed the renewal of its naming rights sponsorship of the Australian Grand Prix, but is reviewing the way it leverages the deal. Read more
Hawthorn remains committed to "rediscovering" Tasmania Tuesday, 16 Nov 2010 09:58pm The Hawthorn AFL club has extended its co-major sponsorship deal with Tasmania for a further five years. Read more
VB not interested in surfing "cool factor" Friday, 12 Nov 2010 09:14pm VB will be the official beer of Surfing Australia for the next three years under a new sponsorship announced this week. Read more
Kelly Slater and Quiksilver a "marriage made in heaven", says Flaskas Friday, 12 Nov 2010 08:49pm World champion surfer Kelly Slater's decision to take a 3% stake in his long-time sponsor, surfwear company Quiksilver, is a win-win for both parties, says Grand Slam International's David Flaskas. Read more
Betfair fast out of the gate to secure greyhounds signage deal Thursday, 11 Nov 2010 09:34pm Greyhound Racing NSW's official betting exchange partner, Betfair, has been the first to take advantage of a relaxation in NSW's on-course advertising restrictions after striking a landmark sponsorship deal with the Richmond Racing Club. Read more
Suncorp ends 25-year sponsorship of North Queensland Games Thursday, 11 Nov 2010 09:33pm Financial services company Suncorp will increase its funding of skin cancer prevention initiatives after ending its 25-year sponsorship of the North Queensland Games. Read more
BMD Group, Austar re-commit to Cowboys Thursday, 11 Nov 2010 09:05pm NRL club North Queensland Cowboys has renewed sponsorships with construction company BMD Group and cable television provider Austar. Read more