Poor crowd measurement practices can dupe sponsors: research Wednesday, 10 Nov 2010 08:28pm Inaccurate crowd attendance measurements can deceive sponsors into believing their deals generate more value than they actually do, according to new research from the Sheffield Hallam University in the UK. Read more
Trading Post finalises Ford Performance Racing deal Wednesday, 10 Nov 2010 08:26pm Trading Post will be the new major sponsor of the Ford Performance Racing number 6 car that competes in the V8 Supercars series, replacing tyre company Dunlop. Read more
Wilson Security exits V8 Supercars Wednesday, 10 Nov 2010 08:24pm Perth based security company, Wilson Security, has ended its sponsorship of V8 Supercars team, Stone Brothers Racing. Read more
Double whammy for Paul Morris Motorsport as Castrol and Murphy depart Tuesday, 09 Nov 2010 09:25pm V8 Supercars team, Paul Morris Motorsport, is to lose both its major sponsor and lead driver, with Castrol announcing it will not renew its one-year major sponsorship, and lead driver, Greg Murphy confirming he will leave the team at the end of the 2010 season. Read more
More international V8 exposure as it gets international status Tuesday, 09 Nov 2010 09:24pm The sponsorship potential of the V8 Supercars series has received a boost with the announcement by motorsport's world governing body, F Read more
Seven becomes inaugural NIDA principal sponsor Tuesday, 09 Nov 2010 09:24pm The Seven Network has become a principal sponsor of the National Institute of Dramatic Art (NIDA). Read more
Local ownership to boost sponsorship value of Adelaide United Monday, 08 Nov 2010 08:46pm The move back to local ownership for the Adelaide United football franchise will add value to its major sponsors, according to Shane Jones the marketing manager of the club's new major sponsor, Stratco. Read more
Qantas joins Perth 2011 World Sailing Championships as official airline Monday, 08 Nov 2010 08:36pm Qantas has become a sponsor of the Perth 2011 ISAF Sailing World Championships. Read more
Tas and WA rounds dropped from Motocross Championships Monday, 08 Nov 2010 08:35pm The Australian Motocross Championship rounds for Tasmania and Western Australia have been dropped from its 2011 race schedule. Read more
ING focused on leveraging ANZ sponsorships for now Friday, 05 Nov 2010 09:48pm The rebranding of ING Australia's funds management and life insurance business as OnePath will be launched in a major campaign this Sunday, but the company isn't looking at adding any new sponsorships at this stage, according to ING sponsorship manager Veronica Phillips. Read more
