Honda in road safety partnership Friday, 05 Nov 2010 09:18pm Honda Australia has announced a new sponsorship of cycling safety organisation, the Amy Gillett Foundation. Read more
Thunderbirds land major sponsor Friday, 05 Nov 2010 08:51pm South Australian retailer Foodland has agreed a major sponsorship deal with ANZ Championship netball team, Adelaide Thunderbirds. Read more
Proton ends Wests Tigers deal but may remain in the NRL Thursday, 04 Nov 2010 08:46pm Malaysian auto manufacturer Proton has ended its co-major sponsorship of the Wests Tigers NRL club, but might sponsor another NRL club next year, according to the company general manager of sales and operations, Billy Falconer. Read more
Sponsors keen on expanded AFL fixture Thursday, 04 Nov 2010 08:46pm Playing scheduled home games in Darwin and Cairns in 2011 has helped the Richmond AFL club generate interest from a range of potential new sponsors, according to Richmond's general manager of commercial operations, Simon Derrick. Read more
Uncertainty over Port Adelaide co-major sponsorship Thursday, 04 Nov 2010 08:45pm Automatic teller machine vendor MyATM is still deciding on the extent of its future sponsorship relationship with Port Adelaide AFL Club, and may drop its second brand featured with the club, Aussie ATM next year. Read more
Qantas takes naming rights of LA Galaxy clash Wednesday, 03 Nov 2010 10:07pm Airline Qantas is set to be announced as the naming rights sponsor of A-League club Newcastle Jets' clash with Major League Soccer's LA Galaxy. Read more
NRL duo's new sponsorship consultancy wins first major client Wednesday, 03 Nov 2010 10:06pm Nutrition and compression products manufacturer Body Science has appointed new consultancy, Dream Team Management, to manage its sponsorship portfolio. Read more
Shannons recommits to Nationals motorsport series Wednesday, 03 Nov 2010 10:03pm Specialist motor vehicle insurer, Shannons has renewed its naming rights sponsorship of the Nationals Motor Racing Championships for the fifth consecutive year. Read more
Sponsorship decisions should be based on the "three Rs" Tuesday, 02 Nov 2010 04:32pm Before they make a sponsorship decision, brand marketing managers should ask themselves the crucial question - does the deal satisfy the "three Rs" of sponsorship activation? says Glen Ryan, creative director of brand experience marketing company, 2fish. Read more
European soccer club jersey sponsorships reach record levels Tuesday, 02 Nov 2010 04:31pm The value of shirt sponsorships in European club soccer has increased by 20% according to the 2010/11 European Jersey Report. Read more
