KooGa increases AFL portfolio with new Brisbane Lions deal Tuesday, 02 Nov 2010 04:31pm Just a week after announcing an apparel partnership with the Richmond AFL club, Australian apparel brand KooGa has done a deal with the Brisbane Lions AFL club. Read more
Kodak renews film awards naming rights deal Tuesday, 02 Nov 2010 04:30pm Photography company, Kodak has renewed its naming rights sponsorship of the Inside Film Awards for a second consecutive year. Read more
Telstra shuffles V8 Supercars team sponsorships Monday, 01 Nov 2010 08:58pm Telstra-owned online classifieds business, Trading Post has ended its major sponsorship of the Brad Jones Racing V8 Supercar team 12 months into its three-year deal and is understood to be taking up a similar sponsorship with a competing V8s team. Read more
"Madeover" Sidchrome gets more into drag Monday, 01 Nov 2010 07:02pm After signing a major sponsorship deal with iconic Australian drag racing outfit Team Bray earlier this month, Sidchrome has been announced as the new official hand tool supplier of the ANDRA Pro Series. Read more
Holden continues strong ties with netball Monday, 01 Nov 2010 06:59pm Holden has renewed its role as official automotive sponsor of the ANZ Championship netball league for a further two years. Read more
WNBL's Bendigo Spirit inks new deals Friday, 29 Oct 2010 06:49pm Women's National Basketball League (WNBL) team Bendigo Spirit has signed a major partnership agreement with La Trobe University, while MGR Accountants has become naming rights sponsor of the club's team of more than 30 volunteers. Read more
Consumers, sport the winners in energy drink "war": Monster Energy Friday, 29 Oct 2010 05:30pm Energy drinks are pouring money into sponsorship of extreme sports like the Supercross motorbikes and consumers are reaping the benefits, says Monster Energy's David Ellis. Read more
New baseball league unlikely to win major sponsor this season: Chair Friday, 29 Oct 2010 05:18pm The new Australian Baseball League (ABL) will start next week without a naming rights sponsor, but chairman Mark Peters isn't concerned. Read more
Adelaide United secures major sponsor Thursday, 28 Oct 2010 08:44pm Building materials and hardware retailer, Stratco, has boosted its sponsorship portfolio by signing as a major sponsor of the Adelaide United FC A-League team. Read more
Nokia no longer interested in "stand-alone sport sponsorship" Thursday, 28 Oct 2010 08:14pm Mobile phone company Nokia has turned its back on traditional sport sponsorship and now considers the Good Vibrations music festival to be one of its marquee properties, senior marketing manager, Adam Johnson said this week. Read more
