Free-to-air TV exposure helps Perth Glory Women secure new major sponsor Thursday, 28 Oct 2010 06:41pm Portable and modular building specialist, Australian Portable Buildings (APB Modular) has deepened its links to soccer in Western Australia by becoming a major partner of the Perth Glory Women's team for the Westfield W-League's 2010-11 season. Read more
Nikon renews Masters sponsorship Wednesday, 27 Oct 2010 08:28pm Nikon Australia has renewed its sponsorship of the Australian Masters golf tournament. Read more
Life’s Good fit crucial to LG sponsorships Wednesday, 27 Oct 2010 08:18pm LG is looking to replace a formerly disparate portfolio of mainly sport sponsorships with properties that fit the Life's Good message at the core of the company's current marketing approach. Read more
Portsea Pro Am secures new naming rights sponsor Wednesday, 27 Oct 2010 08:15pm South Australian wine company, Amadio Wines has become the naming rights sponsor for the Portsea Pro Am. Read more
Message to rights holders – do your homework Wednesday, 27 Oct 2010 06:13pm Research and preparation will dramatically improve rights holder's success rate when pitching to sponsors, according to industry experts speaking during a special session on pitching at the Sponsorship Australasia conference this morning. Read more
Big mistake to let junior marketers manage social media Tuesday, 26 Oct 2010 09:34pm Up until recently, many companies have been leaving social media activation to the youngest people in the marketing department or to those who use Facebook a lot – but this is a big mistake and could lead to a PR disaster, according to leading social media consultant Jen Storey. Read more
Richmond prefers KooGa over Reebok Tuesday, 26 Oct 2010 07:52pm Australian apparel brand KooGa has expanded its portfolio of football deals after securing a deal to become the apparel partner of the Richmond AFL club for the next four years. Read more
Newcastle Permanent adds Northern NSW Football grassroots deal Tuesday, 26 Oct 2010 07:51pm Newcastle Permanent Building Society has increased its association with grassroots soccer by becoming a major sponsor of Northern NSW Football and as part of the deal will back the organisation's new Centres of Excellence Program. Read more
Better research would deliver ROI to rights holders Tuesday, 26 Oct 2010 07:46pm A small additional investment in research would pay off for most rights holders and help them sign and retain sponsors, according to an expert panel on sponsorship measurement at the Sponsorship Australia conference this morning. Read more
Cowboys outsource sponsorship acquisition Monday, 25 Oct 2010 09:15pm The Cowboys NRL club has effectively outsourced its sponsorship acquisition program to sponsorship and marketing consultancy Brand Ambassadors Pty Ltd. Read more
