How the global sports industry survived the GFC: Octagon Monday, 25 Oct 2010 08:53pm The global sports industry weathered the global financial crisis better than previous recessions, due largely to sponsorship's improving ability to prove its worth as a marketing discipline, says Rick Dudley, global CEO of Octagon Sports & Entertainment Marketing. Read more
Broadcast figures from NBL opener exceed expectations Monday, 25 Oct 2010 08:50pm Impressive broadcast figures from the season opener of the National Basketball League (NBL) delivered media exposure well above levels expected by sponsors and the League. Read more
GPT's community partnership recognised with award Friday, 22 Oct 2010 06:04pm Property development company The GPT Group has won the Australian Business Art Foundation's Partnership of the Year Award for its partnership with not-for-profit organisation Renew Newcastle. Read more
Club-based sponsorships better value: Jim Beam Friday, 22 Oct 2010 05:25pm Jim Beam has continued its club-based association with the NRL with the signing of a further two-year sponsorship deal with the Manly Warringah Sea Eagles. Read more
Co-major sponsorship arrangement offers advantages Friday, 22 Oct 2010 05:24pm This week's announcement that CGU Insurance would replace mortgage broker Aussie as the co-major sponsor of the Collingwood AFL club continues the trend toward co-major sponsorships structures in the AFL and brings the total number of clubs with co-major sponsors to ten. Read more
Ford continues support of rebranded motorsport series Friday, 22 Oct 2010 05:23pm Ford has announced it will continue its sponsorship of the Australian Formula Ford Championship, which will now be known as the Ford Fiesta Cup. Read more
Sportingbet renews Broncos sponsorship Thursday, 21 Oct 2010 08:57pm Corporate bookmaker Sportingbet Australia has renewed and increased its sponsorship of the Brisbane Broncos NRL club. Read more
Open Universities back football education program Thursday, 21 Oct 2010 06:45pm Open Universities Australia has become a major sponsor of Football Federation Australia (FFA) and the players' association, Professional Footballers Australia (PFA). Read more
Lions seek new CEO Thursday, 21 Oct 2010 06:03pm The Brisbane Lions AFL club is searching for a new CEO following yesterday's resignation of Michael Bowers. Read more
Collingwood sign multi-million dollar deal with CGU Wednesday, 20 Oct 2010 09:14pm Insurance Australia Group (IAG) subsidiary CGU has become a joint major sponsor of the Collingwood AFL club in a deal said to be worth up to $14 million over seven years. Read more
