New iron distance triathlon announced Wednesday, 20 Oct 2010 09:12pm Event management company USM Events has added a new multi-sport festival to its portfolio of major events with the headline race offering a 100,000 Euro prize pool. Read more
Surf Life Saving Australia secures lucrative Bonds deal Wednesday, 20 Oct 2010 09:07pm Pacific Brands clothing line, Bonds has become a sponsor of Surf Life Saving Australia (SLSA) in a deal that could generate over $600,000 for the organisation. Read more
HSBC cements position as rugby's dominant global sponsor Tuesday, 19 Oct 2010 09:19pm HSBC has simultaneously announced the renewal of its naming rights sponsorship of the Waratahs Super Rugby franchise as well as its principal partner sponsorship of the British and Irish Lions Tour to Australia in 2013. Read more
Canon renews sponsorship of photography awards Tuesday, 19 Oct 2010 09:19pm Canon Australia has renewed its sponsorship of the Australian Institute of Professional Photography (AIPP) Awards for a further three years. Read more
Bulldogs sign apparel deal with namesake Tuesday, 19 Oct 2010 09:18pm NRL club Canterbury-Bankstown Bulldogs' new on-field apparel partnership with Canterbury International offers a strong alignment with the club's strategy to embrace its league heritage and return to the original Canterbury Bankstown name, says general manager of marketing and commercial operations, Dirk Melton. Read more
Cirque du Soleil an 'exceptional brand fit' for Optus Monday, 18 Oct 2010 09:47pm Optus has been announced as the presenting sponsor of Cirque du Soleil's 2011 Saltimbanco tour, the fourth consecutive Cirque du Soleil tour sponsored by the telco. Read more
Audi dealer backs Australian GT championship Monday, 18 Oct 2010 08:39pm Melbourne motor dealership, Audi Penfold Burwood has become the official vehicle partner of the 2011 Australian GT Championship through its Penfold Audi Sport brand. Read more
Jets agree interim charity shirt sponsorship Monday, 18 Oct 2010 08:36pm Just weeks after coming under new ownership, A-League club Newcastle Jets has announced an interim shirt sponsorship deal with local charity, Hunter Medical Research Institute (HMRI). Read more
Full-time Blues Origin coach to play key role in sponsor servicing Friday, 15 Oct 2010 05:28pm The NSW Rugby League's new full-time State of Origin coach will play an integral role in adding value for the team's sponsors, says general manager Geoff Carr. Read more
Council seeking international exposure through Mariners deal Friday, 15 Oct 2010 05:24pm Wyong Shire Council has signed a $100,000 shorts sponsorship deal with A-League club Central Coast Mariners. Read more
