QR National backs Central Queensland NRL team bid Monday, 13 Sep 2010 09:09pm The new QR National rail transport company has publicly backed the bid for a new NRL team in Central Queensland ahead of a likely sponsorship deal between the organisations. Read more
Hyundai sponsors Masters Golf Monday, 13 Sep 2010 09:07pm Hyundai has become the fourth associate sponsor of the JBWere Masters Golf tournament to be played at the Victorian Golf Club from November 11-14 this year. Read more
NSW, Queensland and WA AbaF Awards announced Friday, 10 Sep 2010 07:27pm Corporate sponsors including Wesfarmers, BHP Billiton and Virgin Atlantic Airways have been recognised for their partnerships with arts organisations and practitioners. Read more
Sponsors should be wary of exploiting NRL ratings fall, says analyst Friday, 10 Sep 2010 05:47pm A 3.7% drop in the NRL's national free-to-air TV ratings gives the code's sponsors some leverage in negotiating their renewals, but they should be very wary of overplaying their hand, says media analyst Steve Allen. Read more
V8 Supercars exploiting celebrity factor Friday, 10 Sep 2010 05:11pm Using high profile celebrities has proven an inexpensive way for the V8 Supercars to generate valuable publicity outside of traditional media channels, according to media manager Col Hitchcock. Read more
Frosty set to make his mark as Actron Air brand ambassador Thursday, 09 Sep 2010 08:35pm Air-conditioning specialist Actron Air has signed V8 Supercar driver, Mark Winterbottom, as a brand ambassador for the next year. Read more
Sydney scores from Tri Nations Thursday, 09 Sep 2010 08:28pm Sydney - which hosts the Tri Nations rugby clash between Australia and New Zealand this weekend - will enjoy a US$28million dividend, the single largest economic benefit from the tournament, according to a new study. Read more
Creative leveraging key to overcoming naming rights barrier, industry says Thursday, 09 Sep 2010 05:46pm Australian sponsorship managers have challenged the reasoning behind the WTA Tour's decision not to market naming rights for the women's tennis competition for fear of deterring lower-level sponsors. Read more
Audi Centre of Gold Coast sponsors Gold Coast 600 Wednesday, 08 Sep 2010 09:18pm Audi Centre of Gold Coast will be the official vehicle supplier for the Gold Coast 600 V8 Supercars race which will be held late October. Read more
Rugby World Cup set to deliver for DHL Wednesday, 08 Sep 2010 08:51pm DHL has become one of the five worldwide partners of the Rugby World Cup 2011 and is about to appoint its local leveraging agency. Read more
