NRL match attendance hits new record, but television audiences down Wednesday, 08 Sep 2010 08:48pm The National Rugby League 2010 State of the Game report claims the code has connected with more members and fans than ever before, with this year's premiership season achieving the highest ever match attendance, despite the report showing that free -to-air and subscription television audience figures are in decline. Read more
Drag now a blue-chip proposition, says ANDRA Tuesday, 07 Sep 2010 08:18pm Professional drag racing series, ANDRA Pro Series Drag Racing, has renewed the majority of its sponsors for the 2010/11 season - and they're all blue-chip, according to its head of sponsorship. Read more
Demography to favour Bulldogs: CEO Tuesday, 07 Sep 2010 08:14pm Strong projected population growth in Melbourne's western suburbs is likely to significantly boost the sponsorship appeal of the Western Bulldogs AFL club, according to its CEO, Campbell Rose. Read more
Rice's tweet a lesson for other sponsored sports stars Tuesday, 07 Sep 2010 08:11pm The loss of a major partnership between Jaguar Australia and Australian champion swimmer Stephanie Rice because of her homophobic tweet on the weekend highlights the dangers of social media for sponsored celebrities. Read more
Soccer deepens its links with sunrise industry Monday, 06 Sep 2010 08:31pm Solar panel retailer Clear Solar has boosted its sponsorship of soccer in Victoria by locking in new deals with Football Federation Victoria and the Melbourne Victory Football Club and renewing its major contract with Victory's women's team, a contender in the Westfield W-League. Read more
Kellogg’s backs reinvigorated Ironman series Monday, 06 Sep 2010 08:29pm A successful partnership between Surf Life Saving Australia, sports marketing agency Sports Entertainment Limited (SEL) and former champion Ironman Guy Leech has reinvigorated the men's and women's national Ironman series and sparked renewed interest from the sport's long-time sponsor, Kellogg's Nutri-Grain. Read more
SA and TAS AbaF Awards announced Monday, 06 Sep 2010 08:11pm Corporate sponsors including Coopers Brewery, Santos, SA Water and Aurora Energy have been recognised for their partnerships with arts organisations and practitioners. Read more
Jim Beam celebrates anniversary of Dick Johnson's famous rock crash Friday, 03 Sep 2010 08:38pm Bourbon brand Jim Beam will leverage its association with Dick Johnson's V8 Supercars team through the 30-year anniversary of "The Rock" incident at this year's Supercheap Auto Bathurst 1000. Read more
Landmark WA government venue sponsorship deal bans grog promotion Friday, 03 Sep 2010 08:04pm A Western Australian harness racing venue has become the state's first major public venue to reject alcohol advertising and promotion, under the terms of a new sponsorship deal with state government health promotion agency Healthway. Read more
Bank sponsors NZ Football in multi-million dollar deal Friday, 03 Sep 2010 08:01pm ASB Bank has signed a multi-million dollar, five-year partnership with New Zealand Football. Read more
