Master Chef sponsorship dynamo to address industry's annual conference Thursday, 02 Sep 2010 08:03pm Fremantle Media CEO Jon Penn, the architect of the game-changing sponsorship strategy for the blockbusting Master Chef program on Network 10, will give a keynote speech at the Sponsorship Australasia conference on the Gold Coast next month. Read more
Cowboys to review commercial operations Thursday, 02 Sep 2010 08:01pm The North Queensland Cowboys NRL club will review its commercial operations as part of a major restructure of the club. Read more
Grand Prix naming rights still under consideration for Qantas Thursday, 02 Sep 2010 03:50pm The Australian Grand Prix is in talks with long time sponsor Qantas Airways about the possibility of renewing its naming rights for the February 2011 event, according to Australian GP general manager of commercial sales, Jeremy Kann. Read more
Medibank warms to "clutter free" Icehouse Wednesday, 01 Sep 2010 10:02pm Medibank's naming rights sponsorship of a Melbourne ice sports facility is part of the health insurer's strategy of avoiding the clutter associated with traditional sponsorships, says its general manager of marketing, Chris Carroll. Read more
Queensland Rail shifts to community focus Wednesday, 01 Sep 2010 05:46pm Queensland Rail is seeking community partnerships following a company restructure that has completely separated its sponsorship function from its marketing department. Read more
Canadian Club's fringe festival deal targets art lovers Tuesday, 31 Aug 2010 08:09pm Whisky brand Canadian Club has continued its backing of art and cultural events by becoming a major sponsor of the inaugural Sydney Fringe Festival. Read more
QR National continues sponsorship renewal talks with Reds Tuesday, 31 Aug 2010 08:09pm QR National, the commercial spin-off from Queensland Rail, is in talks with the Queensland Reds Super Rugby Club about renewing its major sponsorship, which expires at the end of the year. Read more
CCA's new deal increases its golf footprint Monday, 30 Aug 2010 09:13pm Coca-Cola Amatil (CCA) has boosted its sponsorship of Australian golf and gained access to alcohol sales at the 19th hole, after signing-on as a major partner of Golf Australia for the next three years. Read more
Coal & Allied renews Knights deal for a further year Monday, 30 Aug 2010 09:10pm Coal & Allied has renewed its naming rights of the Newcastle Knights NRL club for a further 12 months, extending its sponsorship into a sixth year. Read more
Kimberley-Clark in squash deal Monday, 30 Aug 2010 07:14pm Paper product manufacturer Kimberly-Clark has become the major sponsor of the forthcoming Professional Squash Association event in Millicent, South Australia. Read more
