UBS signs global Formula 1 partnership Friday, 27 Aug 2010 05:27pm Banking and financial services company UBS has signed a global partnership with Formula 1 starting at next month's Singapore Grand Prix. Read more
Emerging athletes should prepare early to maximise sponsorship returns Friday, 27 Aug 2010 04:55pm The earlier an emerging athlete develops a commercial sponsorship strategy, the more likely he or she is to secure long-term deals that maximise their return, says sponsorship expert Paul Dykes. Read more
Ford sets record straight on Ranger Cup cricket sponsorship Friday, 27 Aug 2010 04:26pm Ford is considering a number of specific event and sponsorship assets following the conclusion of its Ranger Cup interstate one day cricket sponsorship, which the company says had nothing to do with the controversial new split innings format. Read more
HostPlus happy with Gold Coast Suns' "overwhelming" membership figures Thursday, 26 Aug 2010 10:16pm In welcome news for its foundation sponsor, super fund HostPlus, future AFL club Gold Coast Suns has already announced a membership base of more than 8,000 people, prior to its 2011 season debut. Read more
KooGa confirms end of Knights deal Thursday, 26 Aug 2010 08:33pm Apparel company KooGa has formally announced its sponsorship of NRL club Newcastle Knights will finish at the end of this season. Read more
AFL to be broadcast live into China Thursday, 26 Aug 2010 08:32pm The AFL will broadcast matches live into China following a deal with Shanghai Media Group (SMG) to televise a match every week on International Channel Shanghai (ICS). Read more
Coopers to sponsor local food and wine show Wednesday, 25 Aug 2010 09:32pm Brewing company Coopers has become a major sponsor of the inaugural Adelaide Good Food and Wine Show. Read more
Zip Industries ramps up arts sponsorship through Sydney Festival deal Wednesday, 25 Aug 2010 08:06pm Instant hot water system maker, Zip Industries has become the principal sponsor of the Sydney Festival. Read more
Location based social networking has sports marketing potential: consultant Wednesday, 25 Aug 2010 07:48pm Location-based social networking applications like Foursquare and the recently launched Facebook Places offer some important potential marketing tools for sporting clubs and venue operators, says social networking consultant Sean Callanan. Read more
Pirtek sponsors unique Athletic All Stars event Tuesday, 24 Aug 2010 08:22pm Hydraulic hose and fittings company, Pirtek, has become the major sponsor of a new multi-discipline athletic event to be known as the Athletic All Stars. Read more
