Panthers to educate players on social media Friday, 30 Jul 2010 05:31pm NRL club Penrith Panthers has rejected media reports that it will ban players from using Facebook and Twitter, and has instead committed to educating them about using the social networking websites safely. Read more
Manly calls on fans to help find a major sponsor Friday, 30 Jul 2010 05:29pm A new initiative by the Manly Sea Eagles to ask fans to help find a new major sponsor is providing the club with a fresh source of inquiries, according to the club's sponsorship and merchandise manager, Kieran Houlahan. Read more
Aussie Home Loans ends NRL deal to focus on grassroots Thursday, 29 Jul 2010 09:35pm Aussie Home Loan has ended its major sponsorship of the NSW State of Origin rugby league team and will in future focus more on grassroots activity to support its franchisees around Australia. Read more
World Cup sponsorship not effective for some brands Thursday, 29 Jul 2010 09:30pm World Cup sponsors Budweiser, African telecommunications company MTN (Mobile Telephone Network) and Brazilian food company Seara received negligible benefit in awareness from their sponsorships according to new research by Survey Sampling International (SSI). Read more
Target signs ambassador deal with Comm Games hopeful Thursday, 29 Jul 2010 07:09pm Retailer Target Australia has appointed Australian 400m sprint and relay athlete Joel Milburn as a brand ambassador. Read more
Holiday Inn signs short-term Roosters deal Wednesday, 28 Jul 2010 09:25pm Three Sydney-based Holiday Inns have signed a coach sponsorship with the Sydney Roosters NRL Club. Read more
Jim Beam sets benchmark for V8 Supercar leveraging Wednesday, 28 Jul 2010 08:40pm Jim Beam was one of the first non-traditional motorsport sponsors in recent times to put big money into the sport and the company is reaping major benefits in brand development and sales through its innovative leveraging activity, says Kel Constantine, sponsorship and PR manager, from Beam Global. Read more
Constantine to depart Beam Global to start independent consultancy Wednesday, 28 Jul 2010 06:32pm Senior sponsorship executive, Kel Constantine will leave Beam Global this week to start a new independent consultancy called KatShu Marketing and Management. Read more
Clipsal 500 corporate bookings 'booming' Tuesday, 27 Jul 2010 09:28pm The organisers of Adelaide's Clipsal 500 V8 Supercars event have reported strong corporate hospitality and sponsorship bookings before a date has even been set for next year's event. Read more
Food quality is king for hospitality buyers Tuesday, 27 Jul 2010 09:27pm Food quality is the most important factor for companies purchasing corporate hospitality packages, according to the findings of a new UK study. Read more
