Optus backs Festival of Football Tuesday, 27 Jul 2010 08:32pm Telecommunications company Optus has been unveiled as a major partner of the inaugural Sydney Festival of Football A-League pre-season competition that started on Sunday. Read more
Perth 2011 Saling Word Championships signs online partner Monday, 26 Jul 2010 08:48pm Western Australian online news service, WAtoday.com.au has become a silver sponsor of the Perth 2011 ISAF Sailing World Championships. Read more
QRL dispute threatens major sponsorship Monday, 26 Jul 2010 08:48pm The Queensland Rugby League (QRL) could lose a major sponsor following a dispute between the 12 clubs that make up its state competition, the Queensland Cup, and QRL senior management. Read more
Is sponsorship a waste of money? Monday, 26 Jul 2010 07:24pm The sponsorship industry will be forced to confront the question "Is sponsorship a waste of money" at a special joint conference between the Australian Marketing Institute and Sponsorship Australasia function next month. Read more
Tiger remains top money spinner Friday, 23 Jul 2010 09:03pm Despite a tumultuous year in which he lost tens of millions of dollars in endorsement deals, Tiger Woods remains the highest earning American athlete according to Sports Illustrated 2010 Fortunate 50. Read more
Cowboys see huge potential in digital marketing Friday, 23 Jul 2010 08:29pm NRL club North Queensland Cowboys is ramping up its digital marketing strategy in a bid to improve its attractiveness to sponsors, says commercial manager, Terry Johnston. Read more
New shorts sponsor for Brisbane Roar Friday, 23 Jul 2010 06:29pm Chinese tyre company Linglong Tyres has signed on with the Brisbane Roar, becoming the A-League team's front-of-shorts sponsor for the 2010/11 season. Read more
Foster's rebrands global wine business Friday, 23 Jul 2010 05:13pm Foster's Group has rebranded its global portfolio of 20 wineries and 50 wine brands as Treasury Wine Estates. Read more
NRL the perfect fit for hardware, says retailer Thursday, 22 Jul 2010 09:33pm Home Timber and Hardware has sponsored the NRL's Sunday football until the end of the 2012 season. Read more
Rolex sticks with Sydney to Hobart Thursday, 22 Jul 2010 09:31pm Rolex has renewed its naming rights sponsorship of the Sydney to Hobart Yacht Race and its associated regattas up to and including the 2015 event. Read more
