FIFA World Cup website well received in Australia Monday, 19 Jul 2010 10:04pm Some 5.6% of the Australian online population visited the FIFA World Cup website during the event providing strong additional exposure for major FIFA sponsors such as adidas, Coca-Cola, Emirates, Hyundai, Kia, Sony, Visa and Castrol. Read more
Melbourne Storm sponsorships secure for now Friday, 16 Jul 2010 07:23pm Caravan manufacturer Jayco has committed to retaining its its sponsorship of the Melbourne Storm NRL club for the time being, despite the ongoing publicity around the salary cap breaches and the latest investigation by Deloitte. Read more
SMS alerts proved crucial in NBA sponsorship renewal Friday, 16 Jul 2010 05:55pm The innovative use of SMS alerts by NBA club Phoenix Suns was integral in its renewal of a major sponsorship deal with U.S. fast food chain, Jack in the Box, the NBA's Kirsten Corio told a conference in Sydney this week. Read more
New deals for The Australian Ballet Friday, 16 Jul 2010 05:55pm The Australian Ballet has won more than $200k in new sponsorship deals with Kawai Pianos, broadcaster SBS, liquor retailer, Vintage Cellars and Volvo Cars Australia. Read more
Loyal sponsors rewarded in World Cup survey: Engage Research Friday, 16 Jul 2010 05:43pm Brands that have developed long-term relationships with football received a strong boost in consumer sentiment around the World Cup, regardless of whether they had official sponsorship status with FIFA, according to new research. Read more
Smart phone explosion a boon for sponsorship industry, says media analyst Thursday, 15 Jul 2010 10:04pm "Smart" phones with GPS capability will soon dominate the mobile telephone market, giving sports teams and their partners a dream opportunity to capitalise on location-based marketing opportunities, according to a North American media analyst. Read more
John Deere sponsors Equitana Australia Thursday, 15 Jul 2010 07:22pm Agricultural equipment company, John Deere has become a major sponsor of Equitana Australia, a major equestrian event to be held in Melbourne in November 2010. Read more
UK corporate hospitality set to boom Thursday, 15 Jul 2010 07:11pm UK-based market researcher, Global Industry Analysts (GIA) says the UK corporate hospitality market will hit $2.2 billion by 2015 following the London Olympics, and the recovery of high-end events as the economy improves. Read more
Sponsorship Australasia Conference Thursday, 15 Jul 2010 07:09pm The Sponsorship Australasia annual conference will focus on a range of developing issues for the industry, such as sponsorship measurement and the impact of social media. Read more
Be ready for the next big thing in social media, says Tennis Australia IT chief Wednesday, 14 Jul 2010 08:56pm Just like many online communities before them, Facebook and Twitter will have a limited lifespan and the sponsorship industry must be flexible enough to adapt to the next development in social media, warns Tennis Australia's chief information officer, Chris Yates. Read more
