Smart phone explosion a boon for sponsorship industry, says media analyst Thursday, 15 Jul 2010 10:04pm "Smart" phones with GPS capability will soon dominate the mobile telephone market, giving sports teams and their partners a dream opportunity to capitalise on location-based marketing opportunities, according to a North American media analyst. Read more
John Deere sponsors Equitana Australia Thursday, 15 Jul 2010 07:22pm Agricultural equipment company, John Deere has become a major sponsor of Equitana Australia, a major equestrian event to be held in Melbourne in November 2010. Read more
UK corporate hospitality set to boom Thursday, 15 Jul 2010 07:11pm UK-based market researcher, Global Industry Analysts (GIA) says the UK corporate hospitality market will hit $2.2 billion by 2015 following the London Olympics, and the recovery of high-end events as the economy improves. Read more
Sponsorship Australasia Conference Thursday, 15 Jul 2010 07:09pm The Sponsorship Australasia annual conference will focus on a range of developing issues for the industry, such as sponsorship measurement and the impact of social media. Read more
Be ready for the next big thing in social media, says Tennis Australia IT chief Wednesday, 14 Jul 2010 08:56pm Just like many online communities before them, Facebook and Twitter will have a limited lifespan and the sponsorship industry must be flexible enough to adapt to the next development in social media, warns Tennis Australia's chief information officer, Chris Yates. Read more
Fox Sports to broadcast Festival of Football Wednesday, 14 Jul 2010 06:51pm Pay television channel, Fox Sports will be the host broadcaster for the Festival of Football, a round-robin club tournament featuring the Blackburn Rovers, Glasgow Rangers, AEK Athens and Sydney FC. Read more
QLD Events appoints new event acquisition manager Wednesday, 14 Jul 2010 06:49pm Queensland Events Corporation has appointed Kirsten Herring to the newly-created role of general manager – event acquisition and development. Read more
Social media efforts are going to waste, marketer warns Tuesday, 13 Jul 2010 08:04pm It's crucial to brand your online communities clearly and consistently across the different social media platforms, while still ensuring they are flexible enough to accommodate future events, says Rugby World Cup New Zealand 2011's Shane Harmon. Read more
Mixed reaction to Tottenham split jersey offer Tuesday, 13 Jul 2010 07:09pm The decision by English Premier League club, Tottenham Hotspur to offer two jersey sponsorships loosely based on audience region has received a mixed reaction from leading sponsorship consultants in Europe. Read more
Brisbane Broncos seek new CEO Tuesday, 13 Jul 2010 06:38pm The Brisbane Broncos NRL club is searching for a new CEO following yesterday's resignation of Bruno Cullen. Read more
