Ford Performance Racing (FPR) hopes to capitalise on the lack of V8 Supercars racing in Western Australia in 2010 and increase its fan base through a range of special events in the state this June. Read more
The National Rugby League has no short-term plans to replace its commercial manager, Troy Bundy who left this week to take up a position with the Sydney Swans AFL club.
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NSW Rugby's sponsorship revenue fell from $6.4 million to $5.1 million last year with the loss of sponsors Vodafone, Coca-Cola and apparel brand ISC.Read more
Sydney Festival expects to make an announcement about the future of its partnership with principal sponsor ANZ within a few weeks, according to head of business development, Malcolm Moir.Read more
Triathlon Australia has appointed leading executive search company Boyden to find a new chief executive officer to replace the outgoing Andrew Hamilton.Read more
It is critical for alcohol companies to be particularly cautious when selecting brand ambassadors as the damage from a bad choice can be dire if they misuse alcohol, according to Kel Constantine, sponsorship manager for Beam Global Australia.
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The AFL club the Melbourne Demons' "Get a Guernsey" promotion has received hundreds of entries and generated valuable publicity and exposure for the club and its sponsors, says marketing operations manager Martin Cox.Read more
A-League club Perth Glory is hoping the club's links to its youth team sponsor, investment advisory company, GNS China will help it attract another Chinese company to the club.
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Global tyre company Kumho Tyre has become a sponsor of the St George Illawarra Dragons NRL club. The deal is for one year and worth $100,000.Read more
Global adhesives company, Mapei, has signed on as the major sponsor of the UCI Road World Championships to be held in Melbourne and Geelong this September.
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