SportingPulse forms partnership with Australian Drug Foundation Wednesday, 07 Jul 2010 06:59pm Community sporting network, SportingPulse, has signed a content and advertising partnership with the Australian Drug Foundation (ADF) and will promote the Foundation's Good Sports initiative to the 30,000 clubs and associations involved in its network. Read more
Agency sought for Outback Tour Wednesday, 07 Jul 2010 06:52pm The producer of a new travel and adventure series, Outback Skies, is seeking a sponsorship consultant or agency to find sponsors for its upcoming feature length documentary and television series. Read more
World Cup sponsor adidas recovers from competitor ambushes Tuesday, 06 Jul 2010 07:18pm Adidas has reasserted itself as the dominant World Cup sponsor, thanks partly to the furore generated by its controversial official match ball, according to new research. Read more
New major sponsor of Six Hour endurance race Tuesday, 06 Jul 2010 05:38pm National referral service for excavators, Dial Before you Dig, has become the naming rights sponsor of the inaugural Australian Six Hour motor race which will be held at Eastern Creek Raceway later this month. Read more
Coca-Cola Amatil announce major V8 Supercars deal Monday, 05 Jul 2010 09:43pm Coca-Cola Amatil (CCA) has become a major sponsor of the V8 Supercars and will primarily promote its Mother energy drink through the deal. Read more
Broncos to extract more sponsorship revenue through four jersey sponsors Monday, 05 Jul 2010 08:02pm The Brisbane Broncos NRL club will seek to maximise its strip sponsorship revenue by offering up to four separate sponsorship deals on its jersey in 2011. Read more
Sponsorship and product placement more resilient than traditional advertising: research Monday, 05 Jul 2010 07:47pm Event sponsorship and product placement budgets have weathered the economic downturn far better than traditional advertising and marketing, according to new research by US based PQ Media. Read more
"All eyes will be on the Kings," says returning NBL club manager Friday, 02 Jul 2010 06:37pm The resurrection of the Sydney Kings as a National Basketball League club will generate high-value exposure opportunities for sponsors, claims general manager Bob Turner. Read more
Accenture renews orchestra sponsorship Friday, 02 Jul 2010 06:36pm Management and technology consulting company Accenture has renewed its role as principal sponsor of the Australian Youth Orchestra (AYO) until 2012. Read more
$13 million in new deals in second quarter Friday, 02 Jul 2010 04:04pm More than $13 million in new sponsorship deals have been recorded by Sponsorship News in the second quarter of 2010. Read more
