Arts sponsorships and donations "healthy despite downturn": AbaF Thursday, 01 Jul 2010 09:09pm Private support for the arts rose slightly to $212 million in 2008-09, despite the economic downturn, according to new research by the Australia Business Arts Foundation (AbaF). Read more
Flight Centre sponsors Melbourne Half Marathon Thursday, 01 Jul 2010 06:15pm Flight Centre has been announced as the official naming rights sponsor for the 2010 Melbourne Half Marathon on Sunday 10 October. Read more
Troubled BP should ramp up sponsorship efforts, says consultant Thursday, 01 Jul 2010 05:54pm BP should ignore calls to cut back on its sponsorship spend in response to the Gulf oil spill crisis, and instead double its efforts to engage with the community by using the discipline, an Australian sponsorship consultant said this week. Read more
TEAC seeks increased engagement through personal endorsement deal Wednesday, 30 Jun 2010 08:43pm Consumer electronics brand TEAC has expanded its V8 Supercars sponsorship, adding a personal endorsement deal with Ford Performance Racing (FPR) driver Mark Winterbottom to its portfolio. Read more
Sponsorship of performing arts on the increase, reverses three-year trend Wednesday, 30 Jun 2010 06:59pm Sponsorship and philanthropic support of performing arts has increased by 60.8% since 2001 with growth continuing to track ahead of the CPI, according to the latest report from the Australian Major Performing Arts Group (AMPGA), the umbrella group for 28 major performing arts companies in Australia. Read more
NRL lags behind the AFL in use of social media: review Wednesday, 30 Jun 2010 05:24pm The AFL is making far better use of social media to engage its fans than the NRL, which suffers from disparate approaches from its clubs and continues to make "rookie mistakes" in its social media program, according to a review by sports technology consulting company Sports Geek. Read more
Marketers unable to answer the key question of value Tuesday, 29 Jun 2010 08:35pm Sponsorship and event marketers want to measure the success of their sponsorship initiatives but the majority fail to set objectives and struggle to develop meaningful metrics, according to a survey in the US by the Association of National Advertising (ANA) and sponsorship research company IEG. Read more
V8 Supercars increase involvement at Australian Formula 1 Grand Prix Tuesday, 29 Jun 2010 08:33pm The V8 Supercars has increased its involvement with the Australian Grand Prix (AGP) in Melbourne through a new five-year deal which will result in greater exposure for the V8 series during the F1 event. Read more
New Zealand satisfied with online poker advertising Monday, 28 Jun 2010 09:48pm A court ruling in favour of online poker advertising in New Zealand has strengthened the Sydney Roosters and Cronulla Sharks NRL clubs' argument that their sponsorship deals with online poker companies should remain. Read more
Pernod Ricard sponsors Rugby World Cup Monday, 28 Jun 2010 09:47pm Pernod Ricard has become a major sponsor of the 2011 Rugby World Cup in New Zealand with its Brancott Estate wine brand to become the official wine of the World Cup. Read more
