New Zealand gets serious on World Cup ambush marketing Monday, 28 Jun 2010 09:47pm Increased ambush marketing during the FIFA World Cup in South Africa has prompted organisers of the 2011 Rugby World Cup in New Zealand to call for stricter controls to cover the event. Read more
Under fire BP has long since given up on sponsorship in Australia Friday, 25 Jun 2010 08:10pm The Gulf oil spill crisis has brought pressure on BP to justify its considerable sponsorship spend, but that won't be an issue in Australia, where the company no longer believes in its effectiveness. Read more
Lion Nathan seeks Adelaide sponsorship and events manager Friday, 25 Jun 2010 06:44pm Major brewer Lion Nathan is hiring a new sponsorship and events manager to oversee its sponsorship and events in Adelaide. Read more
Sanyo attracted to community, green objectives of Team GWS Friday, 25 Jun 2010 06:35pm Consumer electronics company Sanyo has become a major sponsor of AFL newcomer Team GWS in a deal that will expire before the club even enters the competition. Read more
Online poker sponsorships under threat: Australian Federal Police Thursday, 24 Jun 2010 10:29pm Further sponsorships in Australia by online poker companies are likely to be investigated by the Australian Federal Police according to the Department of Broadband, Communications and the Digital Economy (DBCDE). Read more
Ambassadors must be 'more than just a famous face in the room': Telstra Thursday, 24 Jun 2010 10:29pm Companies that choose ambassadors that aren't genuinely engaged with their business or brand are wasting their time, says Telstra's Richard Howarth. Read more
RACV expands bicycle sponsorship program Thursday, 24 Jun 2010 10:29pm Victorian motoring group, RACV has become the naming rights sponsorof Bicycle Victoria's Great Victorian Bike Ride. Read more
Sportingbet opposing blanket betting promotions ban Wednesday, 23 Jun 2010 09:20pm Sport sponsorship by betting companies should be considered separately from in-the-run advertising in any proposed ban on marketing by bookmakers, says Sportingbet finance director and legal counsel, Anthony Waller. Read more
Taxi company to spruik Gold Coast 600 Wednesday, 23 Jun 2010 09:04pm Taxi cab company, Gold Coast Cabs, has become a partner of the Gold Coast 600 and will promote the motorsport event on its fleet of taxis and maxivans. Read more
Cunningham and Ising appointed to Westpac corporate partnerships team Wednesday, 23 Jun 2010 08:56pm Westpac Bank has strengthened its corporate partnerships team through the appointments of experienced sponsorship and marketing communications executives, Pat Cunningham and Tony Ising. Read more
