The new management team of Queensland Events Corporation is more interested in formulating a program of quality home-grown events than poaching from other states' calendars, says new CEO John O'Sullivan.Read more
Banking giant Westpac has signed a three-year deal to become a community partner of AFL club the Western Bulldogs.
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The North Queensland Toyota Cowboys NRL club has extended its community partners' program, signing Regional Express (REX) airlines to a one-year deal.Read more
Luxury car brand Lexus appears to be shifting it sponsorship spending from Australian Rules football to rugby union, after striking a sponsorship deal with that sport's governing body, the ARU.Read more
The AFL is lifting its market development activity in Sydney, with the appointment of its former national development manager, David Matthews to a new position as general manager, market development, to be based in Sydney.Read more
The Yokohama V8 Ute Racing Series has had a successful start to the 2010 season with a collection of new sponsorships.Read more
More than $26 million in new sponsorship deals have been recorded by Sponsorship News in the first quarter of 2010. Of the 84 new deals covered so far this year, the average deal term was two years.Read more
Wealth management company JBWere has extended its naming rights sponsorship of the Australian Masters golf tournament through to 2011.Read more
Australia Post is the new principal sponsor of His Majesty's Theatre in Perth's Brainbox Project, an initiative designed in 2005, which aims to foster new concepts and production for intimate theatre and cabaret. Read more
Auto parts retailer Autobarn will sponsor NRL club Canterbury Bankstown for the next three seasons citing a lack of involvement in the NRL by its competitors as the major reason for signing up.
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