Extra time for Sydney FC as Pulsar Watches renew
Seiko Watch Company owned, Pulsar Watches, has renewed its major sponsorship of the Sydney FC A-League club.
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More latest news - page 1332
Bailey Ladders steps up as AFL sponsor
Ladder manufacturer Bailey Ladders has become the official sponsor of all AFL club runners' uniforms for the 2010 and 2011 seasons. Read more
Junk food sponsorship ban 'gaining momentum'
A full ban on junk food sponsorship is only a matter of time, according to the Public Health Association, which has slammed as a "PR stunt" the existing voluntary code on food and beverage advertising.Read more
Second online poker brand in NRL deal
The Cronulla Sharks NRL club has signed a sleeve sponsorship deal with online poker brand PokerStars.net, in the code's second agreement involving the online poker category in as many weeks.
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Ablett controversy sounds warning for brands, says lawyer
The furore inspired by a poster featuring Geelong AFL star Gary Ablett in a Gold Coast playing strip is a timely reminder to brands of the legal risks associated with 'passing off', according to a leading sports lawyer.
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Conference to focus on digital marketing
Sponsorship activation using social media and digital technology will be a key focus at this year's Sport is Fantastic conference, which will feature presenters from some of the world's biggest professional sporting competitions.Read more
Media bans to end, as rights holders make peace pact
Media bans at major Australia sporting events could be over, after media and sport bodies struck a groundbreaking voluntary code of access that seeks to provide "fair access" to sports for news reporting.Read more
AbaF adds two new awards categories
The Australia Business Arts Foundation (AbaF) has announced two new awards to recognise sponsorships and partnerships between arts and both health and the environment.Read more
Bateup signs ambassador deal with swimwear brand
Swimwear brand Rival has signed an ambassador deal with iron woman Hayley Bateup for the next three years.Read more
Sponsorship takes bigger portion of US marketing budgets
The proportion of marketing budgets spent on sponsorship in the US has hit an all-time high, with sponsorship now accounting for, on average, 25.4% of overall marketing and advertising spend, according to the US based IEG/ Performance Research Sponsorship Decision Makers survey.Read more
