Team GWS sign coach sponsorship Tuesday, 22 Jun 2010 09:16pm National recruitment company, Integrated, has become the official coaching sponsor of AFL newcomer Team GWS. Read more
BUPA expands cycling sponsorship portfolio Tuesday, 22 Jun 2010 08:06pm Health insurer HBA has become the naming rights sponsor of Australia's largest mass participation cycling event, Around the Bay in a Day. Read more
Horse racing club sells race naming rights on eBay Tuesday, 22 Jun 2010 07:33pm Latrobe Valley Racing Club is experimenting with the use of eBay to sell the naming rights to horse races. Read more
Nike's success down to 'emotional connection' with athletes and fans: Sponsorship Australasia Monday, 21 Jun 2010 09:25pm Nike's aggressive use of brand ambassadors in its current marketing campaigns strikes at the core of the World Cup and has put it ahead of official FIFA partner adidas in terms of recognition according to Bruce Kaider, president of Sponsorship Australasia. Read more
Woods has lost up to $30 million in endorsements Monday, 21 Jun 2010 09:06pm Media reports from the US indicate that Tiger Woods had so far lost between $23 million and $30 million in endorsement deals since the infidelity scandal first broke. Read more
World Sport Group expands local golf footprint Monday, 21 Jun 2010 09:00pm Singapore sports marketing company World Sport Group has increased its association with golf in Australia by finalising a five-year agreement to assist delivery of sponsorship and television coverage as well as management of the Australian PGA Championship. Read more
Perth 2011 sailing locks in another partner Friday, 18 Jun 2010 08:24pm Kailis Jewellery has signed on as a bronze-level sponsor of the Perth 2011 ISAF Sailing World Championships, in the category of fine jewellery. Read more
Football proves resistant to recession Friday, 18 Jun 2010 06:31pm Strong financial results achieved by the English Premier League during the economic downturn are proof of football's "remarkable recession resistance", according to new research by Deloitte. Read more
ESA defends World Cup 'unhealthy' sponsors Thursday, 17 Jun 2010 09:46pm The European Sponsorship Association (ESA) has defended the FIFA World Cup over criticism from lobbying groups like the World Cancer Research Fund over its major sponsors that 'promote unhealthy products'. Read more
Stawell Gift back from the brink with impressive figures Thursday, 17 Jun 2010 09:35pm Media interest in the Stawell Gift's fight for survival and increased efforts by its organising committee have netted pleasing results for the iconic Victorian footrace. Read more
