Live entertainment outpaces sport Thursday, 17 Jun 2010 07:19pm A new report from Live Performance Australia (LPA) indicates that live entertainment has surpassed the sport and racing industries and vindicated the ongoing trend for sponsors to put more budget into live entertainment events. Read more
70% of Australians to watch World Cup: LightSpeed Research Wednesday, 16 Jun 2010 08:04pm Nearly 70% of Australians will watch or listen to coverage of the soccer World Cup according to research company LightSpeed. Read more
Victoria University to tab Sport Australia Hall of Fame members Wednesday, 16 Jun 2010 07:48pm Victoria University has become a partner of the Sport Australia Hall of Fame. Read more
TAB leverages new Wellington Phoenix A-League sponsorship during World Cup Wednesday, 16 Jun 2010 06:03pm New Zealand racing and sports betting agency TAB has become a major sponsor of the Wellington Phoenix A-League club and has already started to leverage the association during its World Cup betting programs. Read more
Dragons in community partnership with miner Tuesday, 15 Jun 2010 09:33pm The St George Illawarra Dragons NRL club has announced a three-year community partnership with mining company BHP Billiton Illawarra Coal. Read more
WA law firm seeks arts sponsorships Tuesday, 15 Jun 2010 08:54pm Western Australian law firm Lavan Legal has been impressed by the benefits from its current sponsorships and is now seeking new partnerships in the arts sector, according to business development and marketing manager, Michelle Natta. Read more
Canadian Club targets World Cup beer drinkers Tuesday, 15 Jun 2010 07:54pm Whisky brand Canadian Club has launched its largest ever consumer promotion in a bid to lure football fans away from beer during the FIFA World Cup. Read more
NRL adds horsepower to commercial team Friday, 11 Jun 2010 08:12pm The National Rugby League has increased its commercial team following the recruitment of Andrea Stanton and Cameron Dearsley. Read more
Adidas leverages World Cup with "man in ball" promotion Friday, 11 Jun 2010 08:12pm Sports apparel brand adidas has unveiled a key part of its local World Cup sponsorship leveraging program, a unique promotion called the Man in the Ball. Read more
AFP backs away from investigating NRL club poker sponsorships Friday, 11 Jun 2010 08:11pm The Australian Federal Police has confirmed that it won't investigate the legality of major sponsorships of the Sydney Roosters and Cronulla Sharks NRL clubs by online poker companies, Full Tilt Poker and PokerStars. Read more
