AFL club Essendon has secured two sponsorship deals for 2010, with industry super fund HOSTPLUS signing as coaches sponsor for two seasons and travel brand Antler Luggage renewing as the club's shorts sponsor.Read more
AFL club Port Adelaide has extended the relationship with its major sponsor My ATM, signing a joint major sponsorship deal with MyATM's related business Aussie ATM.Read more
Basketball Australia has signed a new broadcast deal with Network Ten and its digital sports channel ONE to broadcast the NBL for the next five seasons.Read more
Increased emphasis on responsible drinking and the rapid expansion of alcohol product lines have put an end to the "blocking tactics" previously used by Australia's major brewers when planning their sponsorships, according to Andrew Condon, managing director of M&C Saatchi Sport and Entertainment.Read more
Building materials company, Stratco, will sponsor Kelly Racing team's #16 entry for the rest of the 2010 V8 Supercar Championship Series season. Read more
Cricket Australia has confirmed it is looking to expand its online store offering to include the direct sale of cricket equipment and custom uniforms. Read more
A new international standard for brand valuation will go some way to addressing marketers' inability to account for brand value on an organisation's balance sheet, according to Australian Marketing Institute (AMI) chairman Roger James.Read more