More latest news - page 1333

My ATM increase Port Adelaide spend

AFL club Port Adelaide has extended the relationship with its major sponsor My ATM, signing a joint major sponsorship deal with MyATM's related business Aussie ATM.Read more

NBL finalises broadcast deal

Basketball Australia has signed a new broadcast deal with Network Ten and its digital sports channel ONE to broadcast the NBL for the next five seasons.Read more

Brewers rethinking sponsorship spend, says marketer

Increased emphasis on responsible drinking and the rapid expansion of alcohol product lines have put an end to the "blocking tactics" previously used by Australia's major brewers when planning their sponsorships, according to Andrew Condon, managing director of M&C Saatchi Sport and Entertainment.Read more

Kings back in the market

The Sydney Kings NBL team is already looking to secure corporate sponsors as it prepares to re-enter the competition in 2010.Read more

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?