International soccer festival banking on unique experiences to attract sponsors Thursday, 10 Jun 2010 08:07pm The organisers of July's inaugural Sydney Festival of Football expect the unique match day experiences on offer will prove decisive in attracting sponsors. Read more
Revera to use Phoenix deal to build profile outside IT industry Thursday, 10 Jun 2010 08:06pm The Wellington Phoenix A-League club has announced New Zealand IT company Revera as a major sponsor. Read more
AGL Energy to power Adelaide Zoo panda enclosure Thursday, 10 Jun 2010 05:16pm AGL Energy has finalised a unique deal with the Adelaide Zoo to sponsor Wang Wang and Funi, the facility's new giant pandas. Read more
Tiger's return stirs corporate market Wednesday, 09 Jun 2010 09:06pm Today's announcement that US golfer Tiger Woods will return to Australia for this year's JBWere Masters has already resulted in a run on corporate tickets for the event. Read more
ANZ appoints new head of brand and sponsorship Wednesday, 09 Jun 2010 09:05pm ANZ has appointed Kathy Hatzis as its head of brand and sponsorship. Read more
NIB nabs Perth venue naming rights Wednesday, 09 Jun 2010 09:05pm Private health insurer, nib plans to boost its exposure in Western Australia through the naming rights sponsorship of Perth Oval, otherwise known as ME Bank Stadium. Read more
NSW Budget helps GWS hopes to join AFL; and other Budget winners Tuesday, 08 Jun 2010 09:06pm Team Greater Western Sydney (GWS) has all but confirmed its place in the AFL in season 2012 with the NSW Government announcing a $20 million upgrade to the club's proposed home ground in today's Budget. Read more
Sponsorship dividends to flow from FIFA World Cup: IBISWorld analysis Tuesday, 08 Jun 2010 09:04pm Soccer in Australia can expect long-term sponsorship benefits after this year's FIFA World Cup, especially if the Socceroos do well, according to a report on the Cup from information analyst IBISWorld. Read more
Growth in film festival sponsorship following strategic review Tuesday, 08 Jun 2010 09:03pm The Melbourne International Film Festival has achieved moderate growth in its sponsorship revenue after renewing major deals with Victoria University, Melbourne Airport, The Age and Sofitel. Read more
Solo gets behind Socceroos with 'Lucky Undies' campaign Monday, 07 Jun 2010 09:35pm Schweppes will give away 250,000 pairs of Solo-branded underpants as part of a major consumer promotion to leverage its partnership with Football Federation Australia ahead of the FIFA World Cup. Read more
