Hawks using viral marketing to boost membership
New Hawthorn board member Sean Cummins' viral marketing experience has already proved invaluable to the AFL club, says communications manager, Clinton Brown.Read more
New Hawthorn board member Sean Cummins' viral marketing experience has already proved invaluable to the AFL club, says communications manager, Clinton Brown.Read more
The North Queensland Cowboys NRL club has announced corporate deals with the liquor retailer Cellarbrations, property management company, Stockland and with Australian Technical College - North Queensland (Tec-NQ).Read more
Basketball Australia has announced teams for the 2010/11 national basketball season and has confirmed the return of a Sydney-based franchise.
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Retailer OPSM will sponsor AFL umpires as the code's eye care and eyewear partner in a two-year deal.
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The NRL's Friday Night Football sponsor, Bundaberg Rum, has invested more than $2 million in its new leverage concept, the "Bundy Skycouch experience", according Kelly Hill from Bundy's public relations agency, Porter Novelli Australia.
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Despite challenging economic circumstances, the AFL performed exceptionally well in 2009, achieving record revenue of $303.5 million, according to AFL Commission chairman Mike Fitzpatrick.
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Emirates has extended its partnership with AFL club Collingwood for a further five years.
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Insurance group AAMI has acquired naming rights for the new rectangular sports stadium in Melbourne's Olympic Park for the next 8 years, with the ground to be known as AAMI Park.
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Bourbon brand Jack Daniels will be the major sponsor of a new three day rodeo and music festival known as the Rodeo Rockfest.
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Western Australian Rugby League is confident it would secure plenty of sponsorship support if a WA team gained admission to the NRL competiton.
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