Heineken appoints local agency to exploit rugby deal Monday, 07 Jun 2010 08:23pm Heineken has appointed marketing agency Momentum Worldwide Australia to leverage its sponsorship of the 2011 Rugby World Cup in New Zealand. Read more
IMG's O'Brien becomes new Athletics Australia CEO Friday, 04 Jun 2010 09:22pm Commercialising Athletics Australia's recreational running program and increasing the Australian athletics team's international exposure are the key priorities identified by the organisation's new CEO, Dallas O'Brien. Read more
Storm sponsors embrace charity initiative Friday, 04 Jun 2010 09:14pm Melbourne Storm's sponsors have warmed to the club's new 'Points with a Purpose' charity initiative, and it will likely be extended beyond this season, according to general manager of commercial, Christine Finnegan. Read more
Little Creatures seeking to become "iconic local brand" Friday, 04 Jun 2010 06:18pm Western Australian brewer Little Creatures has become a bronze level sponsor and official beer of the 2011 ISAF World Sailing Championships in Perth. Read more
Promoter locked in for Australian Open golf Thursday, 03 Jun 2010 09:48pm Singapore company World Sport Group has reached a new six-year agreement with Golf Australia to continue as promoter of the Australian Open. Read more
3 Mobile's cricket sponsorship rebranded as Vodafone Thursday, 03 Jun 2010 09:37pm Recently merged telecommunications company Vodafone Hutchison Australia has transferred 3 Mobile's sponsorship of the Australian cricket team to its Vodafone brand until 2013. Read more
Jessica Watson bucks trend against ambassador deals Thursday, 03 Jun 2010 07:20pm The "astounding" sponsorship interest in solo teenage sailor Jessica Watson has defied the current trend against individual sponsorship deals, according to consultant April Whittam. Read more
Twice bitten but TAC wants another AFL deal Wednesday, 02 Jun 2010 09:25pm Despite its troubled history with AFL clubs, Victoria's Transport Accident Commission has confirmed it is once again looking at using sport sponsorship to promote its road safety message. Read more
Sponsors must use 'money can't buy' to attract and motivate staff: Adidas Wednesday, 02 Jun 2010 07:34pm Sponsors that are failing to use their access to elite athletes to attract and motivate staff are missing out, according to an Adidas recruitment executive. Read more
FIFA condemned for sponsorship "own goal" Wednesday, 02 Jun 2010 06:51pm FIFA has come under fire from an international cancer charity for its World Cup sponsorship deals with "unhealthy" brands McDonald's, Coca Cola and Budweiser. Read more
