Emirates launches innovative World Cup Twitter campaign Tuesday, 01 Jun 2010 08:01pm International airline Emirates will leverage its FIFA World Cup sponsorship in Australia through a "virtual Mexican Wave" competition on social media network Twitter. Read more
Telstra 500 didn't blow budget: V8 Supercars Tuesday, 01 Jun 2010 07:24pm V8 Supercars Australia has dismissed media reports that claimed last year's Sydney Telstra 500 ran over its Government-assigned budget. Read more
Winter Festival ditches marquees for premium experience Monday, 31 May 2010 10:07pm The organisers of Sydney and Melbourne's alpine-themed Winter Festival point to its unique premium offering as a key differentiator in attracting sponsors. Read more
Iveco Trucks extends commitment to MotoGP Monday, 31 May 2010 08:57pm Commercial vehicle manufacturer Iveco Trucks Australia has renewed its naming rights sponsorship of the Australian Motorcycle Grand Prix for a further two years. Read more
Primo deal boosts Mariners Monday, 31 May 2010 08:33pm Food company Primo Smallgoods has signed a three-year major sponsorship deal with A-League football club Central Coast Mariners. Read more
St Kilda Festival to continue - without Foxtel Friday, 28 May 2010 09:37pm The St Kilda Festival organisers have confirmed the community event will go ahead again next year, but major sponsor Foxtel won't be a part of it. Read more
Ballet maintains sponsorship at $5 million Friday, 28 May 2010 09:21pm The Australian Ballet maintained the majority of its corporate partners during 2009, with sponsorship revenue dipping slightly to $5 million, according to the organisation's annual report. Read more
Drake seeking regional exposure through Melbourne Heart deal Friday, 28 May 2010 08:25pm International recruitment firm Drake International has signed as a sleeve sponsor with new A-League club Melbourne Heart FC for the next two seasons. Read more
Football Queensland banking deal could generate $500k in first year Thursday, 27 May 2010 09:40pm Big four bank the National Australia Bank (nab) has increased its association with soccer in Australia through a new commercial partnership with soccer's governing body in Queensland, Football Queensland. Read more
Samsung to test 3D TV at Essendon clash Thursday, 27 May 2010 09:40pm Consumer electronics brand Samsung is leveraging its sponsorship of the Essendon AFL club to test its 3D TV technology. Read more
