Mid-level sports struggle despite strong sponsorship growth overall: global report Thursday, 27 May 2010 09:21pm Spending on sports sponsorship deals will be the fastest growing component of the global sports market during the next four years, according to a new report. Read more
Thinking locally pays off for Blaze Wednesday, 26 May 2010 08:58pm Restructuring its sponsorship offering to provide 'realistically priced packages' has proven successful for the Gold Coast Blaze NBL club. Read more
Sportscraft to put jumpers on Wallabies Wednesday, 26 May 2010 08:58pm Fashion label and retailer Sportscraft has become a major sponsor of the Australian Rugby Union and will the official supplier of the Qantas Wallabies' formal and travel uniforms. Read more
Optus rounds up Gympie Muster Wednesday, 26 May 2010 08:47pm Optus has increased its involvement with the Gympie Muster, becoming the events naming rights sponsor for the next two years. Read more
Telstra ditches Commonwealth Games sponsorship, sinks swimming deal Tuesday, 25 May 2010 10:09pm Telstra has confirmed it will not be a partner of the Australian Commonwealth Games team this year for the first time in 20 years, and has also served notice that a change in its sponsorship strategy will see it end its long-running major sponsorship of Swimming Australia. Read more
Crocodiles sign Coldwell Banker as associate sponsor Tuesday, 25 May 2010 08:44pm Construction company Coldwell Banker New Homes - Watermark Homes will be an associate sponsor of NBL team the Townsville Crocodiles. Read more
Sanyo extends Panthers deal to 11 years Tuesday, 25 May 2010 06:29pm Electronics retailer Sanyo has extended its ten-year partnership with NRL club Penrith, with the renewal of its major sponsorship for a further year, with a two-year option. Read more
Aussie continues departure from sport Monday, 24 May 2010 10:29pm Home loan company Aussie has continued its move away from sport sponsorship after deciding to end its association with the Collingwood AFL club at the end of this season. Read more
OPSM switches focus to NRL Monday, 24 May 2010 10:13pm Eyewear company OPSM has signed as the official eye care provider of the NRL for the next three years. Read more
National Foods sticks with SA Masters Games Monday, 24 May 2010 08:09pm National Foods through its Pura Light brand has renewed its naming rights deal for the 2012 South Australian Port Pirie Pura Light Start State Masters Games. Read more
