Razor blade manufacturer Super-Max Razors will sponsor Kelly Racing car number 16 to be driven by rookie Tony Ricciardello for the first two rounds of the 2010 V8 supercar season in the Middle East.Read more
Expanded high definition TV coverage of drag racing that has built on its already strong blue-collar fan base has helped the Australian National Drag Racing Association (ANDRA) secure renewed sponsorship deals with mobile hose and fittings company, ENZED, and automotive parts retailer Auto One.
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Big four bank Westpac has become the first major sponsor of the Melbourne Heart FC, which debuts in the A-League next season.
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New Zealand's National Basketball League has secured cashless trading exchange operator Bartercard as its naming rights partner.
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Mining giant, BHP Billiton has expanded its sponsorship of the West Coast Eagles AFL club by taking greater involvement with the club's community programs.
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Mortgage House will announce another major sponsorship in the coming weeks in spite of a legal dispute between the company's major shareholders.Read more
Automotive company Land Rover has signed a new deal to sponsor the Quiksilver Pro surf event.Read more
Urban adventure race series City Chase has announced Blackberry and Rebel Sports as major sponsors of this year's event which begins in Sydney in March and continues in Melbourne in April.Read more
Banning alcohol sponsorship would have minimal impact on underage drinking according to a new report in the International Journal of Sports Marketing & Sponsorship.
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Fundraising organisation Fuzzy Ball Wines has become the major sponsor of the Australian Tennis Pro Tour for the next four years.
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