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Expanded V8 Supercars appeal suits Ford

Car manufacturer Ford sees its increased association with the evolving V8 Supercars category as an ideal means of targeting women and families, according to the company's new sponsorship head, Chris Styring.Read more

No corporate white knight for Rock Eisteddfod

The organiser of the national school dance and drama competition, Rock Eisteddfod, has received some additional corporate interest in supporting the event since announcing its cancellation, but it is yet to secure the amount of sponsorship required to revive the event.Read more

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?