International stars to boost rally appeal Friday, 30 Apr 2010 06:18pm The International Rally of Queensland is confident that the inclusion of local world rally talent, Chris Atkinson, and popular Scottish driver Alister McRae, will further boost its sponsorship appeal. Read more
AFL targets international opportunities Thursday, 29 Apr 2010 09:13pm The Australian Football League (AFL) has appointed former player and club commercial manager, Tony Woods to the new role of AFL international development manager. Read more
Optus increases CSR portfolio through Art Gallery deal Thursday, 29 Apr 2010 07:17pm Optus has become the official partner of the Art Gallery of New South Wales' new educational program called Open Gallery Read more
Octagon snares activation deal for King Gee Thursday, 29 Apr 2010 07:13pm Pacific Brands' work wear brand, King Gee has appointed sports marketing agency, Octagon to activate its V8 Supercars sponsorship. Read more
Broadcast deal hopes riding on new supercars boss Thursday, 29 Apr 2010 05:10pm V8 Supercars Australia is confident the appointment of Martin Whitaker as its new CEO will help it negotiate a strong television broadcast deal. Read more
We are not in talks with Rebels: HostPlus & ME Bank Wednesday, 28 Apr 2010 07:59pm Industry super fund HostPlus and superannuation industry bank, ME Bank, deny they are in sponsorship discussions with the Melbourne Rebels Super Rugby Union club. Read more
Optus boosts soccer spend ahead of World Cup Wednesday, 28 Apr 2010 05:33pm Optus has ramped up its sponsorship of Football Federation Australia with a major new television commercial featuring the telco's ambassadors, Socceroos Tim Cahill and Lucas Neill. Read more
Cause-related and entertainment sponsorships outpace sport in the US: IEG Wednesday, 28 Apr 2010 04:53pm Cause-related sponsorships and entertainment tours are the fastest growing sponsorship categories, according to US sponsorship researcher IEG. Read more
Council confirms Brookvale naming rights proposal Tuesday, 27 Apr 2010 08:58pm Warringah Council has confirmed it is looking into the possibility of selling the naming rights for Brookvale Oval, the home ground of NRL club Manly Sea Eagles. Read more
Manly sign $400k sleeve deal Tuesday, 27 Apr 2010 08:55pm NRL club the Manly Sea Eagles has signed a two-year $400,000 sleeve sponsorship deal with automotive radiator specialists AAA Radiators. Read more