Broadcast deal hopes riding on new supercars boss Thursday, 29 Apr 2010 05:10pm V8 Supercars Australia is confident the appointment of Martin Whitaker as its new CEO will help it negotiate a strong television broadcast deal. Read more
We are not in talks with Rebels: HostPlus & ME Bank Wednesday, 28 Apr 2010 07:59pm Industry super fund HostPlus and superannuation industry bank, ME Bank, deny they are in sponsorship discussions with the Melbourne Rebels Super Rugby Union club. Read more
Optus boosts soccer spend ahead of World Cup Wednesday, 28 Apr 2010 05:33pm Optus has ramped up its sponsorship of Football Federation Australia with a major new television commercial featuring the telco's ambassadors, Socceroos Tim Cahill and Lucas Neill. Read more
Cause-related and entertainment sponsorships outpace sport in the US: IEG Wednesday, 28 Apr 2010 04:53pm Cause-related sponsorships and entertainment tours are the fastest growing sponsorship categories, according to US sponsorship researcher IEG. Read more
Council confirms Brookvale naming rights proposal Tuesday, 27 Apr 2010 08:58pm Warringah Council has confirmed it is looking into the possibility of selling the naming rights for Brookvale Oval, the home ground of NRL club Manly Sea Eagles. Read more
Manly sign $400k sleeve deal Tuesday, 27 Apr 2010 08:55pm NRL club the Manly Sea Eagles has signed a two-year $400,000 sleeve sponsorship deal with automotive radiator specialists AAA Radiators. Read more
Sponsorship pitches still not meeting sponsor’s criteria: Sponsorium International Tuesday, 27 Apr 2010 08:52pm Rights holders are continuing to tailor their properties to deliver better ROI to sponsors, according to the latest global industry research by Sponsorium International. Read more
Sponsors desert Storm over salary cap scandal Friday, 23 Apr 2010 08:37pm Super fund HOSTPLUS has this afternoon joined its associated company ME Bank and sportswear manufacturer SKINS in a sponsorship exodus from NRL club, Melbourne Storm. Read more
Bulldogs do one-off jersey deal with Avatar movie Friday, 23 Apr 2010 08:33pm The Canterbury Bankstown Bulldogs NRL club will wear a one-off jersey promoting the Blu Ray release of movie hit Avatar in tonight's clash against the Brisbane Broncos. Read more
Armor All rejigs V8 Supercars sponsorship Friday, 23 Apr 2010 06:00pm Car care products company, Armor All, has rejigged its V8 Supercar sponsorships, switching from the naming rights sponsor of the V8s round in Townsville to the higher profile sponsorship of the revamped Gold Coast round. Read more