Ford Performance Racing takes show to overlooked WA Thursday, 22 Apr 2010 08:59pm Ford Performance Racing (FPR) hopes to capitalise on the lack of V8 Supercars racing in Western Australia in 2010 and increase its fan base through a range of special events in the state this June. Read more
NRL not replacing commercial manager, yet Thursday, 22 Apr 2010 08:36pm The National Rugby League has no short-term plans to replace its commercial manager, Troy Bundy who left this week to take up a position with the Sydney Swans AFL club. Read more
NSW Rugby sponsorship takes a $1.3 million hit Thursday, 22 Apr 2010 08:33pm NSW Rugby's sponsorship revenue fell from $6.4 million to $5.1 million last year with the loss of sponsors Vodafone, Coca-Cola and apparel brand ISC. Read more
Sydney Festival in talks with principal sponsor ANZ Wednesday, 21 Apr 2010 09:23pm Sydney Festival expects to make an announcement about the future of its partnership with principal sponsor ANZ within a few weeks, according to head of business development, Malcolm Moir. Read more
Triathlon Australia appoints leading sport recruiter to search for new chief Wednesday, 21 Apr 2010 07:02pm Triathlon Australia has appointed leading executive search company Boyden to find a new chief executive officer to replace the outgoing Andrew Hamilton. Read more
Booze brands must take care when selecting brand ambassadors: Beam Wednesday, 21 Apr 2010 07:00pm It is critical for alcohol companies to be particularly cautious when selecting brand ambassadors as the damage from a bad choice can be dire if they misuse alcohol, according to Kel Constantine, sponsorship manager for Beam Global Australia. Read more
Demon's promotion delivers tangible member benefits Tuesday, 20 Apr 2010 09:23pm The AFL club the Melbourne Demons' "Get a Guernsey" promotion has received hundreds of entries and generated valuable publicity and exposure for the club and its sponsors, says marketing operations manager Martin Cox. Read more
Perth club seeks Chinese glory Tuesday, 20 Apr 2010 09:13pm A-League club Perth Glory is hoping the club's links to its youth team sponsor, investment advisory company, GNS China will help it attract another Chinese company to the club. Read more
Dealer leveraging gives Kumho Tyre sponsorship traction Tuesday, 20 Apr 2010 06:03pm Global tyre company Kumho Tyre has become a sponsor of the St George Illawarra Dragons NRL club. The deal is for one year and worth $100,000. Read more
Cycling deal offers global exposure Monday, 19 Apr 2010 09:36pm Global adhesives company, Mapei, has signed on as the major sponsor of the UCI Road World Championships to be held in Melbourne and Geelong this September. Read more
