Modern Solar using sponsorship to promote green message Monday, 19 Apr 2010 09:10pm Solar industry company Modern Solar has become the front-of-shorts sponsors for the Parramatta Eels NRL club as part of a two-year deal with an option for an additional two years. Read more
Panthers snare new deal Monday, 19 Apr 2010 08:59pm Building and engineering supplier, Bakers Construction and Industrial, has become an associate sponsor of the Penrith Panthers NRL club for the 2010 season. Read more
Audi continues domination of sailing sponsorship Friday, 16 Apr 2010 05:59pm German auto manufacturer, Audi has renewed its major sponsorship of the Hamilton Island Race week and will be the naming rights partner through to 2012. Read more
Acer Arena managers test the market Friday, 16 Apr 2010 05:42pm Acer Computer Australia will face fierce competition to hold onto its naming rights for Sydney's Acer Arena venue, with the value of the property likely to have shot up during the company's five-year contract. Read more
Parramatta Two Blues gains new sponsor support Friday, 16 Apr 2010 05:36pm Cardboard and recycling company, Visy Industries has become a major sponsor of the rugby union team the Parramatta Two Blues. Read more
Storm video goes viral to promote Manly match Thursday, 15 Apr 2010 09:28pm The Melbourne Storm NRL club has put together a tongue-in-cheek promotional video for its up coming Monday night football clash against Manly. Read more
Westpac deal gave us added credibility: Melbourne Heart Thursday, 15 Apr 2010 08:43pm New A-League football club Melbourne Heart has signed an additional "eight to ten" partners in the wake of its February deal with principal sponsor Westpac, according to Heart CEO Scott Munn. Read more
New concept in monetising Twitter Thursday, 15 Apr 2010 06:18pm Octagon Digital, the new-media arm of sports marketing company Octagon, has launched a new service that generates additional revenue for its sports clients through twitter advertising. Read more
V8 Tech Centre offers good fit for Dick Smith Wednesday, 14 Apr 2010 08:44pm Electronics retailer Dick Smith will be the official technology retail sponsor of the V8 Supercar Championship Series for 2010 and 2011. Read more
Optus looking for key sponsorship role Wednesday, 14 Apr 2010 08:41pm Telecommunications company Optus is recruiting a new sport sponsorship manager following the departure of Simona Hoey from the role. Read more
