Extra time for Sydney FC as Pulsar Watches renew Thursday, 01 Apr 2010 09:07pm Seiko Watch Company owned, Pulsar Watches, has renewed its major sponsorship of the Sydney FC A-League club. Read more
Bailey Ladders steps up as AFL sponsor Thursday, 01 Apr 2010 09:04pm Ladder manufacturer Bailey Ladders has become the official sponsor of all AFL club runners' uniforms for the 2010 and 2011 seasons. Read more
Junk food sponsorship ban 'gaining momentum' Thursday, 01 Apr 2010 06:11pm A full ban on junk food sponsorship is only a matter of time, according to the Public Health Association, which has slammed as a "PR stunt" the existing voluntary code on food and beverage advertising. Read more
Second online poker brand in NRL deal Wednesday, 31 Mar 2010 10:21pm The Cronulla Sharks NRL club has signed a sleeve sponsorship deal with online poker brand PokerStars.net, in the code's second agreement involving the online poker category in as many weeks. Read more
Ablett controversy sounds warning for brands, says lawyer Wednesday, 31 Mar 2010 09:53pm The furore inspired by a poster featuring Geelong AFL star Gary Ablett in a Gold Coast playing strip is a timely reminder to brands of the legal risks associated with 'passing off', according to a leading sports lawyer. Read more
Conference to focus on digital marketing Wednesday, 31 Mar 2010 09:45pm Sponsorship activation using social media and digital technology will be a key focus at this year's Sport is Fantastic conference, which will feature presenters from some of the world's biggest professional sporting competitions. Read more
Media bans to end, as rights holders make peace pact Wednesday, 31 Mar 2010 08:23pm Media bans at major Australia sporting events could be over, after media and sport bodies struck a groundbreaking voluntary code of access that seeks to provide "fair access" to sports for news reporting. Read more
AbaF adds two new awards categories Tuesday, 30 Mar 2010 10:10pm The Australia Business Arts Foundation (AbaF) has announced two new awards to recognise sponsorships and partnerships between arts and both health and the environment. Read more
Bateup signs ambassador deal with swimwear brand Tuesday, 30 Mar 2010 08:51pm Swimwear brand Rival has signed an ambassador deal with iron woman Hayley Bateup for the next three years. Read more
Sponsorship takes bigger portion of US marketing budgets Tuesday, 30 Mar 2010 07:56pm The proportion of marketing budgets spent on sponsorship in the US has hit an all-time high, with sponsorship now accounting for, on average, 25.4% of overall marketing and advertising spend, according to the US based IEG/ Performance Research Sponsorship Decision Makers survey. Read more
