Hawks using viral marketing to boost membership Friday, 19 Mar 2010 07:21pm New Hawthorn board member Sean Cummins' viral marketing experience has already proved invaluable to the AFL club, says communications manager, Clinton Brown. Read more
North Queensland Cowboys add three to the corral Thursday, 18 Mar 2010 08:51pm The North Queensland Cowboys NRL club has announced corporate deals with the liquor retailer Cellarbrations, property management company, Stockland and with Australian Technical College - North Queensland (Tec-NQ). Read more
Sydney team returns to the NBL Thursday, 18 Mar 2010 06:41pm Basketball Australia has announced teams for the 2010/11 national basketball season and has confirmed the return of a Sydney-based franchise. Read more
AFL sees logic in OPSM deal Wednesday, 17 Mar 2010 09:30pm Retailer OPSM will sponsor AFL umpires as the code's eye care and eyewear partner in a two-year deal. Read more
Bundaberg pours $2 million into 'Skycouch' promotion Wednesday, 17 Mar 2010 09:19pm The NRL's Friday Night Football sponsor, Bundaberg Rum, has invested more than $2 million in its new leverage concept, the "Bundy Skycouch experience", according Kelly Hill from Bundy's public relations agency, Porter Novelli Australia. Read more
AFL an 'outstanding' performer in 2009 Wednesday, 17 Mar 2010 09:18pm Despite challenging economic circumstances, the AFL performed exceptionally well in 2009, achieving record revenue of $303.5 million, according to AFL Commission chairman Mike Fitzpatrick. Read more
Emirates extends Collingwood major sponsorship Tuesday, 16 Mar 2010 09:41pm Emirates has extended its partnership with AFL club Collingwood for a further five years. Read more
AAMI happy with stadium naming rights deals Tuesday, 16 Mar 2010 08:07pm Insurance group AAMI has acquired naming rights for the new rectangular sports stadium in Melbourne's Olympic Park for the next 8 years, with the ground to be known as AAMI Park. Read more
Jack Daniels to access region market with rodeo sponsorship Tuesday, 16 Mar 2010 07:50pm Bourbon brand Jack Daniels will be the major sponsor of a new three day rodeo and music festival known as the Rodeo Rockfest. Read more
Outlook good for WA Rugby League Monday, 15 Mar 2010 09:38pm Western Australian Rugby League is confident it would secure plenty of sponsorship support if a WA team gained admission to the NRL competiton. Read more
