TCL Electronics increase marketing spend
TCL Electronics Australia will reintroduce cricket into its marketing mix this summer on the back of a successful marketing campaign with horse racing. Read more
More latest news - page 1352
Kelly Racing in negotiation to renew Jack Daniels deal
Alcohol brand Jack Daniel's is in renewal negotiations with V8 Supercars team, Kelly Racing.Read more
Sponsorship is not a dirty word: Sponsorship Australasia
Sponsorship Australasia president, Phil Whittaker, says that changing the term "sponsorship" is a limited solution and that emphasis should be put on educating more people about how sponsorship works and building credibility for the marketing medium.
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Tiger Woods’ indiscretions are not a deal breaker
Sponsors won't dump golfer Tiger Woods following his admission of infidelity, according to brand scientist, Peter Singline from Brand DNA / Talent Inc.
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Hopman Cup announces wagering partner
Racing and Wagering Western Australia (RWWA) has become a major sponsor of the Hyundai Hopman Cup.
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Mitchell Group's connections are appealing for our clients, says Insite
The extensive list of major brands associated with the Mitchell Group will provide broader opportunities for clients of its recent acquisition, sponsorship consultancy Insite Organisation, says Insite's co-managing director, Neil Maxwell.
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Coca-Cola seeking 'one-to-one engagement' through social media
Coca-Cola is increasingly relying on social media to achieve "one-to-one engagement" with consumers through its marketing and sponsorships.Read more
English football club offering match-by-match sponsorships
English Championship football club West Bromwich Albion has been given the all-clear by the league's governing body to offer sponsorships on a match-by-match basis.Read more
AbaF Gold Book outlines successful arts sponsorships
The Australia Business Arts Foundation (AbaF) has released its 2009 Gold Book featuring 40 case studies of arts and business partnerships from around Australia.
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Mitchell Communications acquire sponsorship and talent manager
Listed marketing and communications company, Mitchell Communications Group has expanded its diversified division through the acquisition of Sydney-based sponsorship and talent management consultancy, Insite Organisation.
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