AbaF Gold Book outlines successful arts sponsorships
The Australia Business Arts Foundation (AbaF) has released its 2009 Gold Book featuring 40 case studies of arts and business partnerships from around Australia.
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More latest news - page 1353
Mitchell Communications acquire sponsorship and talent manager
Listed marketing and communications company, Mitchell Communications Group has expanded its diversified division through the acquisition of Sydney-based sponsorship and talent management consultancy, Insite Organisation.
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Expansion ruled out as NRL looks to strengthen existing structure
Strategies to lift membership, build the NRL brand and to strengthen the existing competition format were discussed during the first day of the NRL chief executives' annual conference.
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Sponsorship now a dirty word says European Sponsorship Association
There was a strong call by delegates at the European Sponsorship Association meeting in London last week to introduce a new name for "sponsorship" to more accurately reflect the role it plays in marketing.
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Volvo increases Demon sponsorship
Volvo Australia has renewed and increased its partnership with the Melbourne AFL club.Read more
How HSBC is achieving 'deeper engagement' with Waratahs fans
A recent campaign that gave rugby fans the chance to "become the 23rd member" of the HSBC Waratahs squad built a deep engagement between the code's supporters and the bank, says HSBC brand and sponsorship manager, Gina Unwin.Read more
Movies and live music rate high for passion
Movies, live music concerts, theme parks and live comedy are the properties which people are the most passionate about according to new research by sports marketing consultancy Gemba Group.
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Woods unlikely to lose sponsors: UK bookmakers
UK bookmakers are confident that Tiger Woods will not lose any sponsors following the controversial media reports over the weekend.
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Rights holders watching nervously for Dubai fallout
Australian rights holders with major deals with Emirates will be watching anxiously for the impact Dubai's worsening economic crisis has on the government-owned airline.
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McDonald’s franchisees back Sunshine Coast Football
A group of Queensland sunshine coast McDonald's franchisees have combined to become the major sponsor of Sunshine Coast Football.
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