Telecommunications company, Vodafone, is consolidating its sponsorship portfolio in New Zealand and has ended its major sponsor deal with the Waikato Rugby Union which competes in New Zealand's Air New Zealand Cup rugby union competition.Read more
The new Greater Western Sydney AFL team will have its first major sponsor by Christmas, according to AFL NSW general manager Dale Holmes, who says corporates are rushing to take advantage of the media exposure the club is already generating.Read more
Global automotive manufacturer BMW looks set to make a return to a more active product placement strategy, with reports it has appointed US-based entertainment marketing specialists Propaganda GEM, to look at marketing options in the film industry.Read more
Federal Sports Minister Kate Ellis has clarified that the government has not yet formally adopted any of the recommendations of the Crawford report and claims the government is committed to increasing funding for both Olympic and Paralympic sport as well as community sport.Read more
Sydney's round of the V8 Supercars series is now expected to generate over $100 million in economic benefits for the NSW economy over the next five years, according to new estimates from the NSW Department of State and Regional Development. Read more
As part of its review of the UK bookmaking industry, the UK government is encouraging corporate bookmakers and sporting bodies to back a proposed voluntary scheme that would fund a broad range of grassroots sport. Read more
The Australian Olympic Committee has confirmed that it will make an official protest to sports funding report author David Crawford and sports consultancy Gemba Group over alleged inaccuracies in the Crawford report and advice given to the panel by Gemba. Read more