NRL sails through GFC, looking at new revenue sources Friday, 05 Mar 2010 04:13pm The NRL sponsorship program has emerged largely unscathed from the global financial crisis, and while sponsors cut back leveraging programs last year, the league expects leveraging budgets to return strongly this season, says NRL marketing director, Paul Kind. Read more
Netball Australia provides key demographic for DealsDirect.com.au Friday, 05 Mar 2010 04:00pm Netball Australia has signed a major sponsorship deal with online retailer, DealsDirect.com.au. Read more
Economic downturn has silver lining for arts organisations Thursday, 04 Mar 2010 08:28pm Companies' cash sponsorship budgets may have shrunk in recent years, but the Australian Business Arts Foundation has experienced a major resurgence in companies donating their time to arts organisations, according to CEO Jane Haley. Read more
How to build engagement with arts audiences Thursday, 04 Mar 2010 08:26pm A new survey on participation in the arts has split the Australian public into four attitudinal segments which have important implications for marketers. Read more
Australian Marketing Institute Awards entries called Thursday, 04 Mar 2010 08:24pm The Australian Marketing Institute has called for entries for its 2010 for Marketing Excellence awards. Read more
AbaF calls for awards nominations Thursday, 04 Mar 2010 05:59pm The Australia Business Arts Foundation (AbaF) is calling for nominations from arts and cultural organisations, businesses, and individual artists for the 2010 AbaF Awards. Read more
Soft launch for new RTDS, but sponsorships possible down the track Wednesday, 03 Mar 2010 09:10pm The three new ready to drink (RTD) products launched by distilled spirit company, Beam Global Australia this week might move toward event sponsorship to increase awareness. Read more
Knights troubles making sponsors nervous Wednesday, 03 Mar 2010 09:08pm Major sponsors of the Newcastle Knights NRL Club are reported to be reviewing their partnerships in the wake of the latest drug scandal to hit the club. Read more
NRL sponsorship budget up by $3 million Wednesday, 03 Mar 2010 08:25pm A spate of well publicised off-field incidents in 2009 hasn't dampened corporates' appetite for the National Rugby League, with the competition writing an additional $3 million in sponsorships with one new major deal and four renewals. Read more
Lite n' Easy engages wider audience through Richmond deal Wednesday, 03 Mar 2010 08:01pm Healthy food distributor Lite n' Easy, has extended its coaches' sponsorship with the Richmond Tigers AFL club for a further two seasons. Read more
