European sponsorship association rejects alcohol claims
The European Sponsorship Association (ESA) says there is still no evidence of a causal link between alcohol sponsorship and high levels of drinking.
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More latest news - page 1358
Seton becomes Nissan ambassador in innovative rally deal
Australian motor racing identity, Glenn Seton has become a brand ambassador for automotive manufacturer Nissan, and will promote the company during the Classic Adelaide tarmac rally later this month.
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Roosters look to broaden sponsor options
The Sydney Roosters NRL club is looking to broaden its pool of potential sponsors, and recently sent its commercial marketing team to Asia and the US to talk with marketing executives in the head offices of a number of international brands that are emerging or launching in the Australian market.
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Proton Cars tipped to renew Wests Tigers deal
Proton Cars Australia is understood to be renewing its major sponsorship of the Wests Tigers this week.
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Research urges change of goalposts for alcohol sponsorship
In a lead article to be published in the next issue of the international alcohol and drug addiction journal Addiction, researchers have called on alcohol marketers to prove that sponsorships have no impact on encouraging people to consume alcohol.
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New major sponsor for New Zealand super 14 Rugby
The National Australia Bank owned, BNZ (Bank of New Zealand), is about to become the major sponsor of the five New Zealand teams competing in the Super 14 rugby union competition.
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Panasonic fills summer gap with Tennis Australia partnership
Consumer electronics company Panasonic has become a major sponsor of Tennis Australia and will be the official, TV, camera, and air conditioning sponsors of Tennis Australia and the Australian Open tournament.
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Taylors Wines becomes Golf Australia partner
Taylors Wines has become a major sponsor of Golf Australia and will be the official wine of the Men's Australian Open and Ladies Australian Open golf Tournaments.Read more
Reebok becomes Dragon apparel partner
The St George Illawarra Dragons NRL club has announced sportswear giant Reebok as its new apparel partner.Read more
Qantas 'consolidating, not outsourcing' sponsorship team
Qantas has dismissed as "inaccurate" reports it is outsourcing its sponsorship team to advertising agency M&C Saatchi.Read more
