Super-Max Razors sign Middle East V8 Supercars deal Thursday, 18 Feb 2010 06:37pm Razor blade manufacturer Super-Max Razors will sponsor Kelly Racing car number 16 to be driven by rookie Tony Ricciardello for the first two rounds of the 2010 V8 supercar season in the Middle East. Read more
Greater exposure has sponsors getting into drag Wednesday, 17 Feb 2010 09:04pm Expanded high definition TV coverage of drag racing that has built on its already strong blue-collar fan base has helped the Australian National Drag Racing Association (ANDRA) secure renewed sponsorship deals with mobile hose and fittings company, ENZED, and automotive parts retailer Auto One. Read more
Westpac steps into sports sponsorship arena Wednesday, 17 Feb 2010 09:03pm Big four bank Westpac has become the first major sponsor of the Melbourne Heart FC, which debuts in the A-League next season. Read more
Bartercard crosses Tasman for basketball deal Wednesday, 17 Feb 2010 08:53pm New Zealand's National Basketball League has secured cashless trading exchange operator Bartercard as its naming rights partner. Read more
BHP Billiton increases community involvement with West Coast Eagles Tuesday, 16 Feb 2010 10:11pm Mining giant, BHP Billiton has expanded its sponsorship of the West Coast Eagles AFL club by taking greater involvement with the club's community programs. Read more
Mortgage House negotiating new sponsorship deal amid wind-up reports Tuesday, 16 Feb 2010 09:55pm Mortgage House will announce another major sponsorship in the coming weeks in spite of a legal dispute between the company's major shareholders. Read more
Land Rover sponsors Quiksilver Pro surf event Tuesday, 16 Feb 2010 09:53pm Automotive company Land Rover has signed a new deal to sponsor the Quiksilver Pro surf event. Read more
Blackberry and Rebel Sports sponsor City Chase Monday, 15 Feb 2010 09:51pm Urban adventure race series City Chase has announced Blackberry and Rebel Sports as major sponsors of this year's event which begins in Sydney in March and continues in Melbourne in April. Read more
Alcohol sponsorship not contributing to underage drinking :report Monday, 15 Feb 2010 09:47pm Banning alcohol sponsorship would have minimal impact on underage drinking according to a new report in the International Journal of Sports Marketing & Sponsorship. Read more
Wineries enter into new tennis deal Monday, 15 Feb 2010 09:46pm Fundraising organisation Fuzzy Ball Wines has become the major sponsor of the Australian Tennis Pro Tour for the next four years. Read more
