Telstra's sponsorship of the Sydney Symphony Orchestra's recent Asian tour has been a resounding success in helping its new media business to build relationships in the region, says Telstra Media managing director, Justin Milne.Read more
Beverage company Diageo has renewed its major sponsorship of Walkinshaw Racing's number 24 Commodore which competes in the V8 Supercars series.Read more
The new-look National Basketball League website has registered a big increase in traffic thanks to interest in the new competition, and a far more interactive and information rich site presentation, according to Basketball Australia.
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Listed consumer electronics and phone retailer, Vita Group, is looking for sponsorship opportunities from February 2010, according to the company.
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There is a clear trend away from the use of renewal options in major sponsorship deals according to a leading marketing and intellectual property lawyer.
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Retailer WoW's major sponsorship of the Brisbane Bronco's NRL club continues to be the top performing sponsorship according to the 2009 end of season football benchmarking report from media evaluation company Repucom. Read more
Telstra is using a new measurement tool to assess the value of its sponsorships, and has embraced blogging as a means of engaging with its consumers.Read more
The US Speedskating team is pioneering an innovative concept to securing sponsorship by gaining the support of popular US chat show The Colbert Report, which in turn, will encourage its viewers to contribute towards the team's costs.Read more
Senior executives make key decisions on sponsorships based largely on gut feel and it's crucial for rights holders to try to influence them directly, says Mark Fitzgibbon, NIB Health Funds CEO.Read more
Major oil and gas group , Woodside Energy, has increased its association with the West Australian Ballet and has become the organisation's first principal partner.
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