Dunlop in V8 Supercars deal Friday, 12 Feb 2010 08:18pm Dunlop Tyres has taken over the naming rights of Steven Richards' Ford Falcon for the 2010 V8 Supercar Championship. Read more
Vodka brand to look at sponsorship Friday, 12 Feb 2010 07:52pm Growing vodka brand Russian Standard Vodka is looking to include event sponsorship in its marketing program. Read more
Expanded V8 Supercars appeal suits Ford Friday, 12 Feb 2010 07:28pm Car manufacturer Ford sees its increased association with the evolving V8 Supercars category as an ideal means of targeting women and families, according to the company's new sponsorship head, Chris Styring. Read more
V8 Supercars claims 15% of Australian sponsorship market Thursday, 11 Feb 2010 09:25pm V8 Supercars is "satisfying the hell" out of its Australian sponsors, and the sport now claims to account for about 15% of total Australian corporate sponsorship, chief executive, Tony Cochrane has told Sponsorship News exclusively. Read more
Rice becomes Jaguar ambassador Thursday, 11 Feb 2010 07:40pm Australian Olympic gold medallist, swimmer Stephanie Rice, has become a brand ambassador for luxury car brand Jaguar. Read more
Motorsport sponsorship still healthy in the US Thursday, 11 Feb 2010 05:26pm Companies will spend $US 3.37 billion sponsoring motorsport in North America according to US based sponsorship research company IEG. Read more
My ATM seeks to build brand via AFL sponsorship Wednesday, 10 Feb 2010 09:04pm Independent ATM retailer My ATM will be a joint major sponsor of AFL Club Port Adelaide for the next five years. Read more
Sponsor triples spending with Western Bulldogs Wednesday, 10 Feb 2010 09:04pm Lighting retailer Beacon Lighting has boosted its sponsorship of the Western Bulldogs AFL club to platinum level for 2010. Read more
No corporate white knight for Rock Eisteddfod Wednesday, 10 Feb 2010 08:53pm The organiser of the national school dance and drama competition, Rock Eisteddfod, has received some additional corporate interest in supporting the event since announcing its cancellation, but it is yet to secure the amount of sponsorship required to revive the event. Read more
Lucky 7 finalise first sports sponsorship Tuesday, 09 Feb 2010 09:39pm Campbells Wholesale owned convenience store brand Lucky 7 has become a major sponsor of V8 supercar team Stone Brothers Racing. Read more
