Most rights holders are wasting their time and money by approaching potential sponsors with poorly-researched, badly-targeted, amateurish sales material that only talks about the features of a sponsorship, rather than the benefits, says long-time sponsorship marketing advisor, Richard Woodward.
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Westpac is to unveil revolutionary new management, marketing and sponsorship strategies next week that will see local branch managers gain far greater control over local sponsorship budgets.
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International Sports Clothing (ISC) has become the official on-field and off-field apparel partner of the Manly Sea Eagles NRL club.
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There's no reason to think sport will lose sponsors to "faddish" new entertainment formats, says the AFL's general manager of marketing and communications, Paul Waldren.Read more
The Victoria Bitter 'Boony' doll promotion was a "mistake" that "glorified binge drinking", Foster's national sponsorship manager, Chris Maxwell said today.Read more
Arts and culture rights holders have significantly improved their sponsorship selling approach, and are beginning to present a more attractive value proposition to major sponsors, says HSBC brand and sponsorship manager, Gina Unwin.
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Sports sponsorship and greater government support is critical to re-invigorating Australia's sporting performance and ensuring success on the international stage, according to a longstanding sports sponsor, caravan manufacturer Jayco.
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Boutique burger restaurant chain, Grill'd is continuing its sponsorship of men's health cause Movember this year and will leverage the deal with a give-away promotion, and online and social media campaigns.
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Swimming is the most popular sport for children between 5 and 14 years of age according to a survey of children's cultural and leisure activities released by the Australian Bureau of Statistics.
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Global credit card company Visa, has renewed its worldwide sponsorship of the Olympic Games for an eight year period.
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