SKODA partners Noosa Triathlon
Car company SKODA Australia has announced it will be the official vehicle of the Noosa Triathlon Multi Sport Festival. Read more
Car company SKODA Australia has announced it will be the official vehicle of the Noosa Triathlon Multi Sport Festival. Read more
Whisky brand, Canadian Club, is on the lookout for events that provide sampling and trial opportunities for its ready-to-drink (RTD) product line, says sponsorship and events manager Kel Constantine.Read more
While corporate hospitality for the spring racing carnival has fallen, sponsorship has proved resilient, says Victoria Racing Club sponsorship manager, Brendan Ford.Read more
The Perth Wildcats NBL club has announced a new back-of-shorts sponsorship deal with WA statutory body, Healthway.Read more
In an important battle over the rights to intellectual property built up in sporting events, a Californian arbitrator has decided to temporarily preserve the status quo in the ongoing dispute over the use of the Crusty Demons brand in Australia.Read more
Vodafone is expected to announce its new head of sponsorship in the next few weeks.Read more
The large proportion of higher income earners attending the Australian Open tennis was a key factor in wine brand Jacob's Creek's decision to become an associate sponsor, says the company's marketing director, James Slack.Read more
Malaysian auto manufacturer, Proton is considering moving its jersey sponsorship from the West Tigers NRL club to the Sydney Roosters.
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Tourism Malaysia's sponsorship of the Carlton AFL club has helped lifting inbound tourism to Malaysia from Victoria and Tasmania by 27%, according to Malaysia's national news agency Bernama.
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Sponsorship renewal and retention during tough economic times will be the focus of an industry breakfast on October 14 organised by the Victorian chapter of industry association Sponsorship Australasia.
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