Use sponsorships to motivate staff, says consultant
Using "money can't buy" experiences to motivate staff is a great way to leverage more value out of your sponsorships, says Waterfront Entertainment Marketing director Sean Pickwell.
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More latest news - page 1368
Rugby Union switches apparel companies
Emerging Australian apparel company, KooGa has replaced Canterbury as the apparel partner of the Australian Rugby Union (ARU).
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Canterbury renews jersey sponsor
The Bulldogs NRL club will announce tomorrow that its current jersey sponsor, electronics retailer, Jaycar Electronics will renew its sponsorship for a further three years.Read more
Beachley Classic signs celebrity challenge naming rights sponsor
Women's surfing event, the Beachley Classic has secured property development the Dee Why Grand as the naming rights sponsor of its celebrity challenge.Read more
Melbourne makes top ten list for sports events hosting
Melbourne has been named as one of the top ten cities in the world for bidding and hosting major sporting events by European sports marketing publisher, Sportcal.
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Ownership change no cause for alarm: Fury
A-League club North Queensland Fury's sponsorships are all in tact and a change in its ownership structure is no cause for concern, says commercial operations manager, Scott Waters.Read more
AFL finalises Etihad Stadium deal
The Australian Football League and the owners of Etihad Stadium, Melbourne Stadiums Ltd (MSL), have reached an agreement on arrangements for AFL matches played at the venue.
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Nissan to look for opportunities next year
Automotive brand Nissan is yet to replace its significant V8 Supercars sponsorship following the deal's termination earlier this year, but the company might move more strongly back into the sponsorship market in 2010, says corporate affairs manager Jeff Fisher.
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TransACT defends 'discrete' war memorial sponsorship
ACT telco TransACT has defended its "discrete" sponsorship of the daily closing ceremonies at the Australian War Memorial amid public outrage over the deal.Read more
NRL radio broadcast agreements renewed
Sydney radio station, 2GB, part of the Macquarie Media Network, has renewed its broadcast agreement with the National Rugby League.Read more
