Early digital radio partnerships signed by Optus and Smirnoff illustrate the flexibility of the medium and its potential for sponsors, says Commercial Radio Australia chief executive Joan Warner.
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The V8 Supercars series will become sleeve sponsors of NRL club South Sydney Rabbitohs, while the club's co-owner Russell Crowe will lend his voice to the Bathurst 1000 advertising campaign under a unique partnership between the organisations.Read more
South Australian cycling event, the Tour Down Under, has secured oil and gas company Santos as its naming rights sponsor on a four-year deal, with American cycling legend Lance Armstrong set to contest the event.
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V8 Supercar team, Stone Brothers Racing (SBR), will consolidate the naming rights sponsors of its two cars, SP Tools and IRWIN Industrial Tools, for its entry into the Supercheap Auto Bathurst 1000.
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The Cronulla Sharks NRL club has signed international real estate company Coldwell Banker as its top-of-back jersey sponsor.Read more
Multiple talents and an international presence are the common characteristics of Australian celebrities with the strongest personal brands, according to the results of a new survey.Read more
International property development company, Dheeraj and East Coast (DEC) has become a major sponsor of Cricket Victoria.Read more
The Commonwealth Bank has renewed its naming rights sponsorship of the Beachley Classic women's surfing event.
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Organisers of the Clipsal 500 Adelaide V8 Supercars street race have welcomed the news that next year's event will be held from March 11 to 14.
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Yamaha Australia has become the naming rights sponsor of quad motocross event, the ATV MX Championships to be held in South Australia next month.
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