Meeting to thrash out fair access for news reports Friday, 13 Nov 2009 06:21pm Top executives from a range of major sporting organisations and media groups are meeting today to discuss the ongoing conflict between sporting organisations and news organisations over fair access to events for news reportage. Read more
Toyota leaves Broncos, but retains strong presence in league Thursday, 12 Nov 2009 09:00pm Auto-manufacturer, Toyota, has decided not to renew its major sponsorship of the Brisbane Broncos NRL club because it believes its direct deal with the NRL, which includes naming rights to the under 20's competition, the Toyota Cup, is sufficient in the rugby league market. Read more
Betfair signs first NSW racing sponsorship deal Thursday, 12 Nov 2009 06:49pm Corporate bookmaker, Betfair has become a major sponsor of Greyhound Racing NSW (GHRNSW) and will be the naming rights sponsor of the organisation's Greyhound of the Year awards and the NSW Blue Paws Breeders and Owners incentive scheme. Read more
European sponsorship association rejects alcohol claims Thursday, 12 Nov 2009 06:48pm The European Sponsorship Association (ESA) says there is still no evidence of a causal link between alcohol sponsorship and high levels of drinking. Read more
Seton becomes Nissan ambassador in innovative rally deal Wednesday, 11 Nov 2009 07:33pm Australian motor racing identity, Glenn Seton has become a brand ambassador for automotive manufacturer Nissan, and will promote the company during the Classic Adelaide tarmac rally later this month. Read more
Roosters look to broaden sponsor options Wednesday, 11 Nov 2009 06:45pm The Sydney Roosters NRL club is looking to broaden its pool of potential sponsors, and recently sent its commercial marketing team to Asia and the US to talk with marketing executives in the head offices of a number of international brands that are emerging or launching in the Australian market. Read more
Proton Cars tipped to renew Wests Tigers deal Tuesday, 10 Nov 2009 09:13pm Proton Cars Australia is understood to be renewing its major sponsorship of the Wests Tigers this week. Read more
Research urges change of goalposts for alcohol sponsorship Tuesday, 10 Nov 2009 09:05pm In a lead article to be published in the next issue of the international alcohol and drug addiction journal Addiction, researchers have called on alcohol marketers to prove that sponsorships have no impact on encouraging people to consume alcohol. Read more
New major sponsor for New Zealand super 14 Rugby Tuesday, 10 Nov 2009 09:03pm The National Australia Bank owned, BNZ (Bank of New Zealand), is about to become the major sponsor of the five New Zealand teams competing in the Super 14 rugby union competition. Read more
Panasonic fills summer gap with Tennis Australia partnership Monday, 09 Nov 2009 08:40pm Consumer electronics company Panasonic has become a major sponsor of Tennis Australia and will be the official, TV, camera, and air conditioning sponsors of Tennis Australia and the Australian Open tournament. Read more
