Taylors Wines becomes Golf Australia partner Monday, 09 Nov 2009 08:28pm Taylors Wines has become a major sponsor of Golf Australia and will be the official wine of the Men's Australian Open and Ladies Australian Open golf Tournaments. Read more
Reebok becomes Dragon apparel partner Monday, 09 Nov 2009 08:19pm The St George Illawarra Dragons NRL club has announced sportswear giant Reebok as its new apparel partner. Read more
Qantas 'consolidating, not outsourcing' sponsorship team Friday, 06 Nov 2009 06:36pm Qantas has dismissed as "inaccurate" reports it is outsourcing its sponsorship team to advertising agency M&C Saatchi. Read more
Telstra pleased with orchestra relationship Friday, 06 Nov 2009 06:34pm Telstra's sponsorship of the Sydney Symphony Orchestra's recent Asian tour has been a resounding success in helping its new media business to build relationships in the region, says Telstra Media managing director, Justin Milne. Read more
Bundaberg Red renews V8 Supercar sponsorship Friday, 06 Nov 2009 06:20pm Beverage company Diageo has renewed its major sponsorship of Walkinshaw Racing's number 24 Commodore which competes in the V8 Supercars series. Read more
Basketball Australia web traffic grows Thursday, 05 Nov 2009 06:44pm The new-look National Basketball League website has registered a big increase in traffic thanks to interest in the new competition, and a far more interactive and information rich site presentation, according to Basketball Australia. Read more
Vita Group looking for 2010 opportunities Thursday, 05 Nov 2009 04:07pm Listed consumer electronics and phone retailer, Vita Group, is looking for sponsorship opportunities from February 2010, according to the company. Read more
Rights holders shy away from option deals Thursday, 05 Nov 2009 04:05pm There is a clear trend away from the use of renewal options in major sponsorship deals according to a leading marketing and intellectual property lawyer. Read more
WoW Broncos sponsorship still the top performer Wednesday, 04 Nov 2009 07:56pm Retailer WoW's major sponsorship of the Brisbane Bronco's NRL club continues to be the top performing sponsorship according to the 2009 end of season football benchmarking report from media evaluation company Repucom. Read more
Telstra develops new sponsorship measurement tool, embraces blogging Wednesday, 04 Nov 2009 07:55pm Telstra is using a new measurement tool to assess the value of its sponsorships, and has embraced blogging as a means of engaging with its consumers. Read more
