US skaters adopt new sponsorship concept Wednesday, 04 Nov 2009 07:48pm The US Speedskating team is pioneering an innovative concept to securing sponsorship by gaining the support of popular US chat show The Colbert Report, which in turn, will encourage its viewers to contribute towards the team's costs. Read more
Crucial to win CEO support for sponsorships, says NIB chief executive Monday, 02 Nov 2009 08:59pm Senior executives make key decisions on sponsorships based largely on gut feel and it's crucial for rights holders to try to influence them directly, says Mark Fitzgibbon, NIB Health Funds CEO. Read more
Woodside Energy becomes WA Ballet's principal partner Monday, 02 Nov 2009 08:23pm Major oil and gas group , Woodside Energy, has increased its association with the West Australian Ballet and has become the organisation's first principal partner. Read more
Most rights holders are wasting their sales efforts, says sales expert Monday, 02 Nov 2009 08:21pm Most rights holders are wasting their time and money by approaching potential sponsors with poorly-researched, badly-targeted, amateurish sales material that only talks about the features of a sponsorship, rather than the benefits, says long-time sponsorship marketing advisor, Richard Woodward. Read more
Westpac to revolutionise its sponsorship management Friday, 30 Oct 2009 08:52pm Westpac is to unveil revolutionary new management, marketing and sponsorship strategies next week that will see local branch managers gain far greater control over local sponsorship budgets. Read more
ISC becomes Manly apparel partner and launches street wear range Friday, 30 Oct 2009 08:34pm International Sports Clothing (ISC) has become the official on-field and off-field apparel partner of the Manly Sea Eagles NRL club. Read more
Sport sponsorship is not under threat, says AFL Friday, 30 Oct 2009 05:16pm There's no reason to think sport will lose sponsors to "faddish" new entertainment formats, says the AFL's general manager of marketing and communications, Paul Waldren. Read more
VB Boony promotion was a 'mistake', says Foster's Thursday, 29 Oct 2009 09:09pm The Victoria Bitter 'Boony' doll promotion was a "mistake" that "glorified binge drinking", Foster's national sponsorship manager, Chris Maxwell said today. Read more
Arts and culture rights holders lift their sales game Thursday, 29 Oct 2009 07:27pm Arts and culture rights holders have significantly improved their sponsorship selling approach, and are beginning to present a more attractive value proposition to major sponsors, says HSBC brand and sponsorship manager, Gina Unwin. Read more
Get onboard the sponsorship caravan, Jayco urges Thursday, 29 Oct 2009 06:54pm Sports sponsorship and greater government support is critical to re-invigorating Australia's sporting performance and ensuring success on the international stage, according to a longstanding sports sponsor, caravan manufacturer Jayco. Read more
