Coke Olympic dispute shows growing conflict turf war Thursday, 15 Oct 2009 09:15pm A dispute looming between Coca- Cola and the organisers of the 2012 London Olympic Games illustrates the heightened turf-war between major brands over potential sponsorship conflicts. Read more
Kookaburra increases Cricket Victoria partnership Thursday, 15 Oct 2009 06:18pm Sports equipment company, Kookaburra has renewed and increased its association with cricket in Victoria. Read more
36ers secure new naming rights sponsor Wednesday, 14 Oct 2009 09:25pm Adelaide accounting firm, Hood Sweeney has become the naming rights sponsor of the Adelaide 36ers NBL team. Read more
ANZ reviews sponsorships following ING acquisition Wednesday, 14 Oct 2009 09:25pm ANZ's recent acquisition of the domestic wealth management and life insurance business of ING is likely to see the bank add a range of sponsorships aimed at higher net worth markets to its sponsorship portfolio. Read more
$1 million BankSA renewal Tuesday, 13 Oct 2009 08:25pm South Australia's BankSA has renewed its major sponsorship of the Adelaide Fringe Festival. Read more
Basketball seeks better broadcast agreements through unchanged season schedule Tuesday, 13 Oct 2009 08:24pm The men's and women's Australian professional basketball seasons will continue to run in summer, following a review of season timing by Basketball Australia (BA). Read more
Virgin Blue sponsors Tasmanian Falls Festival Tuesday, 13 Oct 2009 08:17pm Airline Virgin Blue has become the official airline of Tasmania's music festival, The Falls Festival, which is held at Marion Bay over the new year break. Read more
Subaru renews Victorian Open golf naming rights Monday, 12 Oct 2009 09:15pm The Victorian Golf Association has announced the renewal of car company Subaru as naming rights sponsor of the 2010 Victorian Open Championship. Read more
KFC sponsors V8 Supercars' Grant Denyer Monday, 12 Oct 2009 09:14pm KFC has announced a new sponsorship of V8 Supercars driver Grant Denyer, running until the end of the 2010 season. Read more
V8 Supercars marketing international TV rights Monday, 12 Oct 2009 09:12pm In a bid to build its international presence and deliver additional value for sponsors, V8 Supercars Australia has appointed a global sales agent to market its television rights. Read more