Widespread downsizing of internal marketing teams has created new opportunities for consulting groups with experience in sponsorship and sports marketing, says the head of high-profile new startup Twenty3, John Tripodi. Read more
It's up to the AFL to find sponsors to address its perceived funding shortfall for the two Canberra premiership fixtures next season, the ACT Government has warned.Read more
Despite a Hong Kong-based sponsor being forced to downgrade its sponsorship of the Melbourne International Film Festival (MIFF) as a result of political controversy surrounding a Chinese film at the event, the festival's sponsorship revenue has been resilient in a tough market, says marketing & sponsorship manager Fiona Kelly.Read more
The national reach of the V8 Supercars and the accessibility of talent were key considerations for Vodafone Hutchison in renewing its sponsorship of V8 Supercar champions TeamVodafone, says the company's head of sponsorship and events, Pat Cunningham.Read more
A new report commissioned by UK pay television operator BSkyB argues that broadcasting is crucial to sponsorship and funding of grassroots sport.Read more
Optus has expanded its association with football (soccer) in Australia by signing Socceroos Lucas Neill and Tim Cahill as ambassadors.
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The economic downturn has been widely felt by the not for profit (NFP) sector in Australia with revenue well down for most organisations and not much improvement expected over the next three years, according to a new report.
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Leading linen and manchester importer and retailer, Lorraine Lea Linen, has renewed its sponsorship of the ANZ Championships netball series for two years. Read more
Whisky brand Canadian Club has strengthened its association with the Australian film industry, announcing an exclusive spirit sponsorship of the 4th Annual Canadian Film Festival in Sydney next month.Read more
Adelaide United FC has announced household renewable energy company Modern Solar as a major corporate partner and back of shirt sponsor. Read more
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