The Wests Tigers NRL club has taken a novel approach to securing a new sponsor by offering a $100k bounty to the advertising industry for any agency that connects the club with a new major sponsor.
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News Limited owned, online training company, Learning Seat, will partner with the Australian Football League to implement a national online education program for its staff, staff of the Western Australian Football Commission and six AFL clubs.
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Existing approaches to measuring sponsorship are flawed, according to IEG senior consultant Larry Albus, who argues that truly measuring return on sponsorship means linking expenditures directly to real investment returns.Read more
Canterbury New Zealand says the collapse of its European subsidiary, Canterbury Europe, won't affect its operations in Australasia.
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The possible relocation of the iconic footrace, the Stawell Gift from Stawell to Ballarat has already sparked corporate interest according to the event's marketing consultants.
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Brands need to adapt their sponsorships to appeal to a youth market which is becoming more conservative and cautious in the face of economic and environmental concerns, according to a new report.Read more
A new strategy of breaking up its sponsorship into individual event packages has delivered the Brisbane Festival more than $5 million in corporate support for this year's event, according to the festival development director, Nadine Barbieri.Read more
The Melbourne International Arts Festival has increased sponsorship by 20% to $2.6 million for this year's event, despite the difficult financial conditions.Read more
North Melbourne AFL club has attributed the renewal of its Mazda sole major sponsorship to an increase in the branding opportunities made available to the car manufacturer.Read more
Sydney Symphony Orchestra has announced mining company Felix Resources as a major presenting partner of its upcoming Asian tour, and the extension of sponsorship deals with Telstra, mining company Xstrata and pharmaceutical company Tianda Group.Read more
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